Retention is where the money lives in insurance. The average agency keeps about 84% of clients each year while top performers hit 93% to 95% (AgencyBloc Retention Report), and it costs 7 to 9 times more to land a new client than to keep one (IIA Dallas study). Research from Agency Performance Partners found that agencies running formal renewal review programs see retention climb 1.5% to 2% within six months, and clients who talk to their agent before renewal are 80% more likely to stay. The problem is capacity. Most agencies simply don't have the staff hours to call every policyholder 30 to 60 days before renewal, so reviews get skipped and the book quietly leaks. That's where renewal and retention call providers come in. Some are done-for-you calling services, others are software platforms and consulting programs. We compared six options that genuinely help insurance agencies make retention calls happen in 2026, and our top pick is My AI Call Center, a managed outbound calling service that runs structured campaigns against approved, permissioned lists.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume, with the rate locked before launch. Most campaigns add a one-time setup and a flat monthly management fee, both quoted before launch. The first campaign review is free.
My AI Call Center is a done-for-you managed outbound calling service that runs structured AI-powered calling campaigns, and it takes the top spot here because it solves the exact problem insurance agencies face at renewal season: you know the calls matter, but nobody on your team has the hours to make them. Owned and operated by AIQ Labs, with headquarters in Halifax, Nova Scotia and an operating base in Austin, Texas, the service is built around one clear promise: run more useful calls without building a bigger call center. You buy campaigns that they run for you, with one clear goal per campaign quoted before launch. For insurance agencies, the flagship fit is Renewal & Retention Calls placed 30 to 60 days before the renewal date, which lines up with the window retention research recommends. They also run Renewal Quoting & Upsell Calls, Win-Back & Reactivation for 12 to 24 month dormants, Customer Onboarding Check-Ins at day-7 and day-30 milestones, and Database Reactivation Blitz campaigns that combine calls, texts, and emails over two to four weeks. What separates My AI Call Center from most options in this space is list discipline. They only call approved, permissioned, or reviewed contact lists, and they check list source and consent records before any campaign launches. Bought lists without clear permission records get flagged, and in most cases declined. They tell you plainly if the list won't support the campaign, before you spend anything. For an insurance agency working an existing book of policyholders, that discipline matters, since your renewal list is made of people who already have a relationship with you. The process is straightforward. You start with a campaign review that scopes one clear outcome, then a list and consent review, then connect your systems so outcomes, bookings, and follow-up requests route back into the CRM and scheduling tools you already run. Hot leads transfer to your team live or land in your CRM. You approve the script, disclosure language, opt-out handling, and escalation path before anything launches. After the campaign, you get a named outcome report with disposition codes (confirmed, qualified, renewed, opted out, no answer), per-call notes, routed follow-ups, a completion and coverage report, and opt-out and DNC logs. No invented numbers: they report what actually happened. On compliance, AI-generated voices are treated as artificial voices under the TCPA, AI disclosure happens on every call, keyword opt-outs like STOP and REVOKE are honored immediately, and DNC requests carry across all campaigns and into your DNC records. Multi-language campaigns are available, with Spanish the most common.
Pros
- Done-for-you service with no software to learn and no per-seat charges
- List discipline protects your book and keeps campaigns on the right side of consent rules
- Rate is locked for the campaign; the full number is known before you approve launch
- Outcomes and follow-ups route into the CRM you already run
- No invented numbers; reports show what actually happened
Cons
- Not a self-serve platform, so it isn't for agencies that want to run campaigns in-house
- Requires an initial campaign review and setup before launch
- Lists without clear permission records will be declined in most cases
Best for: Multi-location insurance agencies and books of business that want renewal and retention calls made for them, without hiring callers or learning software.
#2 Agency Performance Partners — Contact for pricing
Agency Performance Partners (APP) is a consulting and training firm that has built its reputation squarely on renewal review calls. According to their website, APP has worked with over 1,000 insurance agencies across the US and Canada, and their renewal review program is the centerpiece of their retention offering. They don't make the calls for you. Instead, they install the process: pre-call renewal review checklists, call scripts covering contact information review, activity review, coverage review, cross-sale review, and rate discussion, plus management system documentation standards for tracking. Their data is what makes them worth a look. APP reports that agencies running their program see retention rates climb 1.5% to 2% within six months, that you connect with roughly 50% of the calls made, and that agencies typically reach 92% to 94% retention after two years of consistent renewal review calls. They also provide tooling for AMS360 users, including guidance on generating electronic renewal lists 120 days ahead for commercial lines and 60 days ahead for personal lines. If your agency has the staff but lacks the process, APP is a strong fit.
Pros
- Deep specialization in insurance renewal reviews specifically
- Published program results: 1.5% to 2% retention lift in six months
- Practical checklists and AMS workflows your team can use immediately
- Experience across 1,000+ agencies in the US and Canada
Cons
- Your own team still has to make every call, so capacity limits remain
- First 60 days of a new renewal review program are hard, as APP itself acknowledges
- Pricing is not publicly listed
Best for: Agencies with existing staff who want a proven renewal review process, scripts, and coaching installed rather than outsourced calling.
#3 CallMyCustomers — One-time campaign setup fee (flat, based on list size, quoted at the free list review); outreach minutes at 9¢ to 21¢ per minute depending on monthly volume; no per-seat or software fees.
CallMyCustomers is a done-for-you outreach service built for US service businesses, and it handles renewal and membership retention calling in your business's name. According to their website, the service makes the calls, sends the texts, and sends the emails, routing replies into your existing booking or follow-up process. Like My AI Call Center, it's a managed service rather than software you have to learn, which makes it a natural option for agencies that want retention outreach off their plate entirely. A distinguishing feature is the free list review: they show you your rate and setup cost before you spend a dollar, which removes some of the guesswork from budgeting. The service emphasizes that every message is approved by the owner first, so outreach stays on-brand, and they work from an existing customer list rather than cold prospecting. For insurance agencies with a book of renewal-due policyholders, that model maps well to the renewal reminder and win-back use cases.
Pros
- Truly done-for-you, no software to learn
- Free list review before any fee removes budgeting guesswork
- Owner approves every message, keeping outreach on-brand
- Transparent per-minute pricing with no per-seat fees
Cons
- Not a self-serve platform; you rely on the service rather than running campaigns in-house
- Setup fee is quoted individually, so you need the list review to budget
- Best suited to businesses with an existing customer list to work from
Best for: Service businesses, including agencies, that want a done-for-you outreach service for renewals and reactivation without buying software.
#4 Zywave — Contact for pricing
Zywave is a well-established software platform for insurance agencies and brokers, and its retention strength is in the content and communication layer around renewals rather than in outbound calling. According to their website, Zywave's broker-focused tools include Content Cloud (a library of newsletters, training materials, and compliance resources agents can send clients), Sales Cloud (consumer insights and business profiles to support cross-sell), Analytics Cloud, and Client Cloud for self-service. Their retention guidance emphasizes creating off-cycle touches between renewals, standardizing stewardship reports, and improving renewal conversations with industry-specific content. For P&C agencies, Zywave also offers tools like ModMaster for workers' comp mod analysis, which helps agents explain premium cost drivers to commercial clients before renewal. If your agency's retention gap is educational content and consistent client communication rather than phone capacity, Zywave covers that ground well. Just know that the actual renewal calls still fall on your team.
Pros
- Broad content library saves agents the work of building client newsletters and resources
- Strong fit for commercial lines where mod analysis drives renewal talks
- Supports cross-sell with business and consumer data
- Established platform widely used in the agency channel
Cons
- No done-for-you outbound calling; your team still makes renewal calls
- Pricing is not publicly listed
- Content-first approach requires staff time to deploy consistently
Best for: P&C agencies and benefits brokers that want content, analytics, and self-service tools to support renewal conversations their own staff conducts.
#5 IntegrityCONNECT (Ritter Insurance Marketing) — Included with free Ritter registration; contact Ritter for details.
IntegrityCONNECT is an automated marketing platform available to agents registered with Ritter Insurance Marketing, and it's aimed squarely at the health and Medicare book of business where retention means staying in front of clients before each annual enrollment period. According to Ritter's website, the platform simplifies client communications by sending birthday emails, renewal messages, and other automated campaigns, and it's included with a free Ritter registration. Ritter also supplies a content library with infographics, one-page handouts, and newsletter-friendly materials agents can use for client touchpoints like plan renewals and planniversaries. For agents whose retention strategy is built on consistent, low-effort touches across a large client list, automated email campaigns fill a real gap. It's worth noting the platform's focus: this is email-centric automation for health and Medicare agents, not a calling service, and it's tied to Ritter's registration ecosystem.
Pros
- Included at no extra cost with Ritter registration
- Automates birthday and renewal emails that are easy to skip manually
- Content library reduces the work of staying in touch
- Simple for agents who don't want another paid platform
Cons
- Email-focused; no outbound calling capability
- Tied to the Ritter Insurance Marketing ecosystem
- Best suited to health and Medicare lines rather than full P&C books
Best for: Health and Medicare agents who want free automated email touchpoints for their existing client list.
#6 TeleDirect — Contact for pricing
TeleDirect is a 24/7/365 call center provider that offers customer retention call center services, and it represents the human-powered end of this list. According to their website, their retention functions include proactive outreach to customers who haven't engaged recently, win-back campaigns to reconnect with past customers, loyalty program management, and churn prevention driven by analytics that flag at-risk accounts. Their approach relies on trained agents, personalized call scripting, CRM integration for real-time insights, and reporting for continuous improvement. For insurance providers specifically, TeleDirect lists financial services and insurance among the industries that benefit most from retention call centers. The trade-off is the classic one with outsourced human call centers: you get live agents who can handle complex conversations, but at a cost and scale profile that typically runs higher than AI-assisted or automated alternatives. TeleDirect reports it has been recognized among the top five call centers by Forbes.com, and measurable retention improvement typically shows within three to six months of implementing a dedicated program.
Pros
- Live human agents handle nuanced conversations well
- Full 24/7/365 coverage
- CRM integration and data-driven segmentation
- Retention improvement typically measurable within three to six months
Cons
- Human-powered call centers generally cost more per contact than automated options
- Pricing is not publicly listed
- Scale depends on agent staffing rather than software capacity
Best for: Insurance providers that want a traditional outsourced call center with live human agents handling retention and win-back outreach.
The right renewal and retention partner depends on where your agency's bottleneck actually sits. If you have staff hours but no process, Agency Performance Partners installs a proven renewal review playbook with published results. If your gap is content and client education between renewals, Zywave covers that layer. If you're a health or Medicare agent, IntegrityCONNECT gives you free automated touchpoints. If you want live human agents on the phone, TeleDirect runs a 24/7 retention call center. But if the real problem is that nobody has time to call your book 30 to 60 days before renewal, a done-for-you managed calling service is the honest answer. My AI Call Center runs structured renewal and retention campaigns against your approved, permissioned lists, routes outcomes back into your CRM, and locks your rate before launch at 9¢ per connected minute to start. The first campaign review is free, and you'll know the full number before you approve anything. Reach the team at [email protected] or plan your campaign at myaicallcenter.app/campaigns.
Frequently asked questions
When should insurance agencies make renewal calls?
The research is consistent: 30 to 60 days before the renewal date. Agency Performance Partners' program operates in that window, and Liberty Mutual research cited by Agent for the Future recommends reviewing renewals 30 to 60 days in advance. Commercial lines generally need more lead time; APP's AMS360 workflow generates commercial renewal lists 120 days out and personal lines lists 60 days out. The goal is to reach the client before they see the renewal price and start shopping, not after.
What makes My AI Call Center different?
It's a managed service, not software. You buy campaigns that they run for you, with one clear goal per campaign and the full price quoted before launch. List discipline is the other differentiator: they only call approved, permissioned, or reviewed lists, they check list source and consent records before launch, and they tell you plainly if a list won't support the campaign. They also commit to no invented numbers; you get disposition codes, per-call notes, and outcome counts that reflect what actually happened.
How much do renewal and retention calls actually improve retention?
Agency Performance Partners reports that agencies running formal renewal review programs see retention climb 1.5% to 2% within six months, and often reach 92% to 94% after two years. On a $13.7 million premium book, APP calculates that moving from 87.5% to 90% retention is worth roughly $344,500 in retained premium per year. Their data also shows you connect with about 50% of the calls you make, and clients who talk to their agent before renewal are 80% more likely to stay.
Is AI calling compliant for insurance agencies?
It can be, with the right guardrails. My AI Call Center treats AI-generated voices as artificial voices under the TCPA, which requires prior express consent, and it puts AI disclosure on every call. Recipients can ask whether the call is AI-assisted, request a human, or opt out with keywords like STOP and REVOKE, and DNC requests are honored immediately and carried into your DNC records. State-specific quiet hours and calling window rules are followed. Campaign requirements vary by location, industry, and consent status, so agencies should get appropriate legal guidance before launch.
Should we outsource renewal calls or make them in-house?
It comes down to capacity. If your team has the hours and just needs a process, a consulting program like Agency Performance Partners' gives you checklists, scripts, and tracking that work. If your team is already slammed, in-house calling quietly stops happening, and that's when a done-for-you service earns its fee. My AI Call Center and CallMyCustomers both run the calls for you and route results back into your systems, at per-minute rates (from 9¢ per connected minute at My AI Call Center) that usually beat the fully loaded cost of staff time.
Can renewal calls also generate cross-sell opportunities?
Yes, and the research supports treating them that way. Bundled auto and home policies carry a 91% retention rate versus 67% for single policies, according to Agency Performance Partners data, and cross-selling during renewal reviews is where most of those conversations start. My AI Call Center offers a dedicated Renewal Quoting & Upsell Calls campaign type for exactly this, with follow-up requests routed back to your team or CRM.