Ski and snowboard resorts live on season passes, and lapsed passholders are the most expensive problem on the mountain. Winning back a former member costs a fraction of acquiring a new one, and a well-run reactivation campaign typically converts 10 to 20 percent of the lapsed members you actually reach. The catch is that most resorts have no systematic way to work that list. Marketing emails land in promotions tabs, and your guest services team is busy running lifts, rentals, and the ticket window. A structured phone call cuts through all of that. It finds out why someone stopped buying, whether they're ready to return this season, and what would bring them back. But calling hundreds of former passholders raises real questions about consent, calling windows, and staff time, especially for resorts running multiple lodges, rental shops, and season programs. That's where managed re-engagement calling providers come in. Below, we compare six solutions for 2026 that can genuinely help ski and snowboard resorts reconnect with lapsed members, starting with our Editor's Choice, My AI Call Center.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. No per-seat charges, no platform bill, no minimums you didn't choose. The first campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service built around one promise: run more useful calls without building a bigger call center. Owned and operated by AIQ Labs, with a base in Halifax, Nova Scotia and an operating presence in Austin, Texas, the company runs structured AI-powered calling campaigns against approved, permissioned, or reviewed contact lists only. Never indiscriminate cold calling. For ski and snowboard resorts, that matters: your lapsed-passholder list comes from your own member records, and My AI Call Center checks list source and consent records before any campaign launches. If a list won't support the campaign, they tell you plainly before you spend anything.
Pros
- Fully managed service: you buy campaigns, not software, so there's nothing to learn or staff
- Strict list and consent discipline reduces TCPA and consent risk before any money is spent
- Full cost known and rate locked before approving launch, with no mid-campaign changes
- Outcome-based reporting with disposition codes and routed follow-ups, no invented numbers
- Multi-touch blitz option combines calls, texts, and emails over a defined two-to-four-week window
Cons
- Not a self-serve platform, so teams wanting full software control will need a different tool
- Campaigns are scoped around one clear goal at a time rather than broad multi-objective outreach
- Mandatory list and script approval workflow can add lead time before launch
Best for: Ski and snowboard resorts, multi-lodge operations, and membership-based recreation businesses that want structured, compliant re-engagement calls run for them, without pulling ticket-window or guest services staff away from the mountain.
#2 Five9 — Contact for pricing
Five9 is a cloud-based contact center platform that provides intelligent virtual agents and AI-powered outbound calling capabilities suitable for resorts aiming to re-engage lapsed members through automated voice campaigns. According to their website, Five9 offers AI-driven outbound dialing with predictive and progressive modes, enabling organizations to efficiently reach large volumes of dormant members while managing agent workload. The platform includes intelligent virtual agents (IVAs) that can handle initial outreach using natural language processing to confirm member interest, qualify readiness, or deliver renewal reminders, which is particularly useful for high-volume lapsed passholder lists where human agents may be limited.
Pros
- Scales efficiently for high-volume calling campaigns
- IVAs handle routine outreach, freeing human agents for complex interactions
- Strong CRM integration ensures data flows into existing systems
- Built-in compliance features reduce regulatory risk
- Real-time analytics enable campaign optimization
Cons
- Requires internal management of agents and campaign configuration
- Pricing is not transparent and requires custom quoting
- Steeper learning curve for teams unfamiliar with contact center platforms
- May be overkill for smaller resorts with simple re-engagement needs
Best for: Mid-to-large resort operations with existing contact center infrastructure seeking to scale AI-assisted outbound calling while maintaining compliance and CRM integration.
#3 Eight by Eight (8x8) — Contact for pricing
Eight by Eight (8x8) is a cloud communications platform that offers contact center solutions including AI-powered outbound calling features applicable to lapsed member re-engagement for ski and snowboard resorts. Based on their public documentation, 8x8 provides automated outbound dialing capabilities with IVA functionality that can initiate voice campaigns to reconnect with dormant members. The platform includes workforce engagement tools that help manage agent performance and campaign execution, which is valuable for resorts managing seasonal staff or teams spread across lodges, rental shops, and guest services.
Pros
- Automated outbound dialing reduces manual dialing workload
- Workforce engagement tools help manage seasonal or distributed staff
- Omnichannel outreach supports follow-up beyond voice
- Consolidated vendor relationship for communications needs
Cons
- Requires internal setup and campaign management
- Pricing not published, requiring a sales conversation
- Less suited to organizations wanting a done-for-you service
Best for: Resorts and multi-location recreation operators that want a consolidated cloud communications platform and have internal staff to configure and run outbound campaigns.
#4 Dialog Health — Contact for pricing
Dialog Health is a two-way texting and engagement platform with a published track record in reactivation, which is the exact audience a ski resort needs to win back. Its published reactivation statistics library makes the case for structured outreach: making 4 to 5 contact attempts across multiple channels increases reactivation rates by 81%, and using three different channels reaches more than 95% of lost-to-follow-up contacts. According to their materials, a Dialog Health two-way text campaign at AMSURG East Valley Endoscopy reduced same-day cancellations by 66% and cut no-shows by 56%, and a physicians group using their reminders saw a 34% reduction in no-show rate with a projected $100,000 in additional revenue.
Pros
- Strong published case studies with quantified outcomes
- Research they cite shows 4 to 5 multi-channel attempts increase reactivation by 81%
- Two-way texting enables genuine back-and-forth with members
- Proven in structured reactivation workflows
Cons
- Text-first rather than a managed outbound calling service
- Pricing not published, requires contacting the vendor
- Requires internal setup and management rather than done-for-you execution
Best for: Membership organizations that want a text-first, multi-channel reactivation platform with a documented track record, run by their own internal team.
#5 Treatment Consultants — Contact for pricing
Treatment Consultants is a specialist consultancy serving the behavioral health care industry across intake, management consulting, and program development. Founded in 2004 by Lynn Sucher, MC, LPC, CEDS, NCC and Amy Lashway, MA, LPC, NCC, both nationally recognized clinicians and managers in the field of mental health, eating disorders, and addictions, the firm works as an outsource specialist to treatment facilities. While its core market is behavioral health rather than ski resorts, its outsourced intake and outreach model is directly relevant to any membership business that needs lapsed-list calling handled by trained specialists rather than internal staff.
Pros
- Experienced leadership founded in 2004 with clinical and management backgrounds
- Outsourced model extends calling capacity without internal hiring
- Human conversations rather than automated outreach
- Consulting support beyond calling itself
Cons
- Consultancy model rather than a technology platform
- Pricing requires a custom engagement discussion
- Core market is behavioral health, so ski resort fit requires scoping
Best for: Organizations that prefer human-led, outsourced calling handled by a specialist firm rather than an AI-powered or self-serve platform.
#6 HubSpot — Tiered pricing with free and paid plans; published on their website
HubSpot is a widely used CRM and marketing platform that many membership businesses already run for contact records, email, and marketing automation. For ski and snowboard resorts, its relevance to lapsed member re-engagement is as the system of record: your lapsed passholder list, membership history, and consent records typically live here, and any calling campaign needs clean data and a place to route outcomes. HubSpot lets you segment lapsed members, track engagement history, and manage follow-up tasks after outreach happens.
Pros
- Likely already in place at many resorts, so no new system to adopt
- Strong segmentation and automation for building and working lapsed lists
- Central place to route calling outcomes and follow-ups
- Free tier available for smaller operations
Cons
- Not a calling service; actual calls require a separate provider or internal team
- Requires internal setup and ongoing management
- Paid tiers can add cost as contact volume and features grow
Best for: Resorts that already use HubSpot and want to manage lapsed member data, segmentation, and follow-up workflows in one place alongside a calling provider.
Lapsed passholders are the cheapest growth available to a ski or snowboard resort this season. The list already exists, the relationship already exists, and a structured call is often all it takes to find out whether someone is ready to come back. The right choice depends on how you want to run the outreach. If you want the calls made for you, with list and consent review handled before launch, a locked rate, and outcomes routed straight into your CRM, My AI Call Center is the strongest fit, and the first campaign review is free. If you have contact center infrastructure and internal staff, Five9 or 8x8 give you platforms to run at scale. If text-first multi-channel reactivation appeals to you, Dialog Health has a documented track record. And whatever you choose, remember that compliance is not optional: consent records, calling windows, and disclosure requirements all apply when you pick up the phone. Plan your campaign before the season starts, not after the snow melts.
Frequently asked questions
How recent should a lapsed member be before a re-engagement call is worth making?
Recently lapsed members respond best, and list age is reviewed during campaign planning. My AI Call Center also runs Win-Back & Reactivation Calling for members dormant 12 to 24 months, so even older lists can work if consent records support the outreach. The key is reviewing the list age and permission status before the campaign launches rather than assuming every dormant member is reachable.
Do we have to offer a discount to win lapsed members back?
No. Often a genuine check-in and an easy path back is enough. Many lapsed members simply drifted away because life got busy or they missed a renewal deadline. A call that confirms interest and makes rejoining simple frequently converts without any save offer at all. If you do want to test an offer, it can be built into the script with your approval before launch.
What compliance rules apply when calling lapsed ski resort members?
AI-generated voices are treated as artificial voices under the TCPA, so prior express consent is required. State-specific quiet hours, day restrictions, and registration rules must be honored, AI disclosure must appear on every call, and opt-outs and DNC requests must be logged and honored immediately. My AI Call Center treats these as first-class campaign requirements and reviews your list source and consent records before launch. Campaign requirements vary by location and contact type, so you should obtain appropriate legal guidance before launching.
What results can we expect from a lapsed member calling campaign?
A well-run reactivation campaign typically converts 10 to 20 percent of contacted lapsed members, and re-engaging a lapsed customer costs roughly one-fifth to one-seventh of acquiring a new one. Actual results depend on list quality, lapse recency, and the offer. My AI Call Center reports what actually happened with disposition codes rather than projections, so you'll know exactly how many rejoined, expressed interest, declined, or opted out.
What's the difference between a managed calling service and a contact center platform like Five9?
A managed service like My AI Call Center runs the campaign for you: you buy campaigns, they handle execution, compliance checks, and reporting, and there's no software to learn or staff to train. A platform like Five9 gives you the tools to run campaigns yourself, which offers more control but requires internal agents, configuration, and campaign management. Resorts without dedicated calling staff generally get to outcomes faster with a managed service.
Can a re-engagement campaign combine calls with other channels?
Yes. My AI Call Center offers Database Reactivation Blitz Campaigns, a structured multi-touch sequence across calls, texts, and emails run over two to four weeks. Research cited by Dialog Health supports the multi-channel approach: making 4 to 5 contact attempts across multiple channels increases reactivation rates by 81%, and using three different channels reaches more than 95% of lost-to-follow-up contacts.
How much does a lapsed member re-engagement campaign cost?
With My AI Call Center, calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch, with no per-seat charges or platform bill. The first campaign review is free, and the full cost is known before you approve launch. Platform competitors like Five9 and 8x8 require custom quotes.