CampaignsHow It WorksIndustriesResultsInsightsPlan My Campaign
OB-GYN Practice

Top 5 Win-Back & Reactivation Calls Solutions for OB-GYN Practices

Discover the top 5 win-back & reactivation call solutions for OB-GYN practices to re-engage lapsed patients and fill your schedule. Compare top picks now.

Back to Listicles

OB-GYN practices lose a surprising share of patients between annual visits. A patient who misses her well-woman exam one year often doesn't book the next — and before long, she's a dormant record in your EHR rather than an active patient on your schedule. Research across healthcare marketing consistently shows that reactivating a former patient costs far less than acquiring a new one, and that lapsed patients respond better to outreach because the trust is already established. The challenge is that most front-desk teams simply don't have the hours to work through a list of 12-to-24-month dormants, calling, leaving voicemails, and following up. That's where win-back and reactivation call solutions come in. In this 2026 comparison, we rank five platforms and services that help OB-GYN practices reach overdue patients, restart the conversation, and fill open schedule slots with established patients — from managed AI calling campaigns to patient recall software and conversational AI agents.

#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume; most campaigns add a one-time setup and flat monthly management fee, all quoted before launch. First campaign review is free.

My AI Call Center (myaicallcenter.app), owned and operated by AIQ Labs and based in Halifax, Nova Scotia with a U.S. operating base in Austin, Texas, takes a different approach than every other option on this list: it's a done-for-you managed outbound calling service, not software you have to learn and run. You buy campaigns that they run for you — each campaign scoped around one clear goal, quoted in full before launch. For OB-GYN practices sitting on a list of patients overdue for well-woman exams and follow-ups, their Win-Back & Reactivation Calling campaign (typically targeting 12–24 month dormants) or a Database Reactivation Blitz (a structured multi-touch campaign across calls, texts, and emails run over two to four weeks) gives the practice a way to work that list without pulling staff off the front desk. What sets the service apart is list discipline and honest reporting. My AI Call Center only runs campaigns against approved, permissioned, or reviewed contact lists — never indiscriminate cold calling. List sources and consent records are checked before any campaign launches, and bought lists without clear permission records are flagged and, in most cases, declined. They tell you plainly if the list won't support the campaign, before you spend anything. On the compliance side, AI voices are treated as artificial voices under the TCPA, AI disclosure is made on every call, opt-outs (including STOP and REVOKE keywords) are logged and honored immediately, and DNC requests are carried into your records. HIPAA-compliant communication standards apply on clinic pages. Outcomes route back into the CRM and scheduling tools you already run — hot leads transfer to your team live or land in your CRM — and every campaign ends with a named outcome report: disposition codes, per-call notes, routed follow-ups, opt-out and DNC logs. No invented numbers, no invented metrics. Calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign.

Pros

  • Done-for-you managed campaigns — no software to learn, no per-seat charges, no platform bill
  • List and consent discipline: lists without clear permission records are flagged or declined before you spend anything
  • Transparent, no-invented-numbers reporting with full disposition and opt-out logs
  • Rate locked for the campaign; the full cost is known before approving launch
  • HIPAA-compliant communication standards on clinic pages

Cons

  • Managed service model may not suit practices that want to run outreach themselves in-house
  • Only works with approved, permissioned, or reviewed lists — bought lists without consent records are usually declined
  • Campaign requirements vary by location and contact type; clients are responsible for obtaining legal guidance

Best for: Multi-location OB-GYN practices and women's health groups (1–200+ staff) that want a managed, compliance-forward way to reactivate dormant patients without building a bigger call center.

#2 Steer Health (Leona AI Reactivation Agent) — Contact for pricing

Steer Health offers Leona, an AI "patient keeper" agent purpose-built for reactivation. According to their website, Leona proactively scans the patient database to identify dormant patients — those who haven't visited in 12 to 24 months — as well as at-risk patients who may be drifting, then runs personalized reactivation campaigns via voice and SMS, using information from the patient record to make each outreach relevant. That 12-to-24-month dormant window aligns closely with the annual well-woman exam cadence that OB-GYN practices depend on, making Leona a natural fit for women's health groups trying to recover patients who skipped a year of care. Steer Health reports that across live deployments, Leona has generated $2.4M in recovered revenue, reactivated more than 15,000 patients, achieved a 78% engagement rate, and reduced patient churn by 23%. These are vendor-reported figures, so practices evaluating the platform should ask for references and specialty-specific case studies. Still, the combination of automated database scanning, voice and SMS outreach, and record-aware personalization addresses the core reactivation workflow an OB-GYN practice needs.

Pros

  • Purpose-built for patient reactivation rather than a generic messaging tool
  • Targets both dormant and at-risk patients before they fully lapse
  • Multi-channel outreach (voice and SMS) with record-based personalization
  • Vendor reports strong engagement and churn-reduction metrics

Cons

  • Performance figures are vendor-reported without third-party validation
  • Pricing is not publicly disclosed
  • OB-GYN-specific case studies are not detailed in available research

Best for: Practices that want an AI agent to automatically identify dormant patients and run personalized voice and SMS reactivation campaigns.

#3 Brevium — Contact for pricing

Brevium effectively created the patient reactivation category and has spent roughly two decades in it, making it one of the most established options for practices that take reactivation seriously. According to research summaries, the platform mines the patient database for lapsed patients, runs configurable outreach campaigns, and reports recovered revenue. Brevium's advanced algorithms analyze patient data — such as ICD-10 codes, insurance, and health risks — to identify high-value reactivation targets, which is useful for OB-GYN practices segmenting overdue well-woman exams from patients due for follow-up care. Brevium supports automated, multi-channel outreach, including text, email, automated calls, postcards, letters, and live calls, and claims a strong ROI, though no third-party validation is provided. The platform is a point solution for reactivation rather than a full patient engagement platform, and its EHR integration breadth is not quantified in public materials. It excels at finding the right patients and messaging them, and it relies on your staff to convert responses into appointments — a consideration for practices with limited front-desk capacity.

Pros

  • Roughly two decades of category experience — the original patient reactivation platform
  • Advanced targeting based on clinical and insurance data
  • Broad multi-channel outreach including live calls and direct mail
  • ROI and recovered-revenue reporting

Cons

  • EHR integration breadth is not quantified publicly
  • Relies on your staff to convert responses into booked appointments
  • Pricing not publicly disclosed; no published compliance history in available research

Best for: Practices wanting a proven, mature reactivation point solution with advanced patient targeting and multi-channel outreach.

#4 DoctorConnect Patient Recall — Contact for pricing

DoctorConnect's Patient Recall module, powered by the ARIA platform, positions itself as a benchmark option for automated patient recall and reactivation. According to their website, DoctorConnect combines automation, compliance, and interoperability in a single platform, with healthcare IT experience since 2009. Its recall and waitlist management (ASAP list) capabilities are built for integration with more than 150 EHR and practice management systems — a breadth the company says is best in category — which matters for OB-GYN groups running specialty EHRs and wanting recall automation without disrupting existing workflows. Beyond recall, the platform includes digital forms, two-way HIPAA-compliant messaging, survey systems, RCM, and eligibility verification, all managed from a unified dashboard. DoctorConnect reports zero HIPAA violations since 2009 and active deployment in more than 500 practices, providing a compliance track record that healthcare administrators weigh heavily. Pricing is not publicly disclosed, and the company notes its feature set may exceed the needs of very small, single-provider clinics.

Pros

  • Broadest EHR/PMS integration coverage in this roundup (150+ systems)
  • Strong compliance track record: zero HIPAA violations reported since 2009
  • Comprehensive platform beyond recall — forms, messaging, surveys, RCM, eligibility
  • Waitlist management helps fill last-minute schedule gaps

Cons

  • Pricing not publicly disclosed
  • Feature set may exceed the needs of very small, single-provider clinics
  • Primarily reminder/recall-driven — responses generally require staff follow-up

Best for: Practices needing broad EHR integration and a unified, compliance-focused patient engagement platform with recall at its core.

#5 Demandforce — Contact for pricing

Demandforce focuses on automated patient communication for reactivation, offering outreach via email, SMS, direct mail, and reminder calls. According to their website, the platform supports patient segmentation and customizable messaging templates — for example, different templates for patients inactive six months, one year, or two years — which lets an OB-GYN practice speak to each dormant segment without referencing PHI. Two-way texting makes it easier for patients to reply with questions or book, and Demandforce also incorporates reputation management and patient feedback into the reactivation workflow. Demandforce's own guidance emphasizes a gentle initial reminder followed by an automated follow-up two weeks later to those who haven't responded, which keeps outreach consistent without burdening staff. The platform also offers a direct mail postcard service for patients who prefer everything in writing. However, there is no stated number or breadth of EHR/practice management integrations and no published compliance or company history metrics in available research. Demandforce is best suited to practices seeking automated, multi-channel communication with basic reactivation capabilities rather than a deeply integrated engagement platform.

Pros

  • Wide channel mix including direct mail postcards
  • Segmentation and customizable templates by dormancy window
  • Two-way texting reduces friction for patient replies
  • Reputation management bundled with reactivation

Cons

  • No stated EHR/practice management integration breadth
  • No published compliance or company history metrics in available research
  • Reactivation capabilities are more basic than dedicated reactivation platforms

Best for: Practices that want automated, segmented email/SMS/mail communication with basic reactivation capabilities and reputation management built in.

Choosing the right win-back and reactivation solution for your OB-GYN practice comes down to one question: do you want software that reminds dormant patients to come back, or a partner that actually works the list for you? Reminder-based platforms like Brevium, DoctorConnect, and Demandforce are proven at finding the right patients and sending the message — but your front desk still has to convert the responses into booked well-woman exams. Agent-based tools like Steer Health's Leona carry more of the conversation. My AI Call Center goes a step further as a fully managed service: campaigns scoped around one clear goal, run only against approved, permissioned, or reviewed lists, quoted in full before launch, and closed out with honest disposition reports — no invented numbers. Calling starts at 9¢ per connected minute, tiered by volume, with no per-seat charges and no platform bill. If your practice is sitting on a list of 12-to-24-month dormant patients and nobody has time to call them, start with a free campaign review at myaicallcenter.app — you'll know the full cost and exactly what the calls need to accomplish before anything launches.

Frequently asked questions

What makes My AI Call Center different from patient reactivation software?

My AI Call Center is a managed service, not software. You buy campaigns that they run for you — each scoped around one clear goal and quoted in full before launch. There's no platform to learn, no per-seat charges, and no software bill. They also apply strict list discipline: only approved, permissioned, or reviewed contact lists are called, and lists without clear consent records are flagged or declined before you spend anything. Every campaign ends with an honest outcome report — disposition codes, per-call notes, routed follow-ups, and opt-out logs — with no invented metrics.

How much does My AI Call Center cost?

Calling starts at 9¢ per connected minute, tiered by volume, and the rate is agreed before launch and does not move mid-campaign. Most campaigns add a one-time campaign setup and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you did not choose. The first campaign review is free, and the full number is known before you approve launch.

How does My AI Call Center handle compliance for healthcare outreach?

AI-generated voices are treated as artificial voices under the TCPA, requiring prior express consent. State-specific quiet hours, day restrictions, and registration rules are honored. AI disclosure is made on every call — recipients can ask if the call is AI-assisted, request a human, or opt out. Keyword opt-outs (STOP and REVOKE) are logged and honored immediately, DNC requests are respected across all campaigns, and recording is optional with disclosure and consent. Data is never shared, sold, or used to train shared models, and HIPAA-compliant communication standards apply on clinic pages. Campaign requirements vary by location, industry, and consent status, so practices should obtain appropriate legal guidance before launch.

Which dormant patients should an OB-GYN practice target for reactivation?

Most reactivation programs focus on patients inactive for 12–24 months — which maps well to OB-GYN care, since patients overdue for annual well-woman exams and preventive screenings often fall in that window. My AI Call Center's Win-Back & Reactivation Calling campaigns typically target 12–24 month dormants, and its Database Reactivation Blitz campaigns run structured multi-touch outreach across calls, texts, and emails over two to four weeks. Practices should also segment patients who canceled and never rebooked, since they showed initial interest and often respond well to outreach.

Is reactivating lapsed patients really cheaper than acquiring new ones?

Yes — research consistently supports this. Studies cited across the sources in this comparison show that re-acquiring existing patients can be 5 to 25 times cheaper than new patient acquisition, and that businesses have a 60–70% chance of selling again to an existing customer versus a 5–20% chance of converting a brand-new lead. Former patients already know your practice and trust your providers; they just need a reason and a convenient way to come back.

What results should we report on after a reactivation campaign?

Look for dispositioned outcomes, not vanity metrics. A good campaign report tells you exactly what happened with each contact: confirmed, qualified, renewed, opted out, or no answer — plus per-call notes and follow-up requests routed to your team. My AI Call Center delivers a dispositioned contact list, outcome counts, routed follow-ups, a completion/coverage report, and opt-out and DNC logs, so you can measure booked visits and recovered revenue against the actual campaign cost.

Can reactivation calls be run in Spanish for diverse patient populations?

Yes. My AI Call Center offers multi-language outbound campaigns, with Spanish the most common. This is valuable for OB-GYN practices serving Spanish-speaking communities, where a reactivation call in the patient's preferred language can meaningfully improve engagement and booking rates.

Get campaign planning tips