Senior living placement services live and die by two conversations: the one with families looking for the right community, and the one with candidates who can actually do the work. Both take time. Recruiters spend an average of 23 hours per role on initial screening calls alone, and placement advisors juggle tour scheduling, care assessments, and facility outreach on top of that. When the hiring side of your business slows down, placements slow down with it. That's why more senior living operators and placement agencies are turning to managed calling services and specialized recruiting firms to handle recruitment and screening calls at scale. Some, like My AI Call Center, run structured outbound campaigns that qualify and screen candidates from your approved lists, then route hot leads straight back to your team. Others, like the senior living recruiting firms below, bring deep industry networks and vetted candidate pipelines built over decades. We compared five providers on screening capability, industry focus, compliance practices, and pricing transparency. Here's how they stack up in 2026.
#1 My AI Call Center — Calling starts at 9 cents per connected minute, tiered by volume; one-time campaign setup and flat monthly management fee quoted before launch. First campaign review is free.
My AI Call Center is a done-for-you managed outbound calling service, not a software platform you have to learn and staff. You buy campaigns that the team runs for you, and every campaign is scoped around one clear goal, quoted before it launches. For senior living placement services, that means structured recruitment and screening calls against your approved candidate lists: the AI confirms interest, qualifies experience and availability, and routes hot candidates to your recruiters live or into your CRM. Nothing launches until you approve the script, the disclosure language, and the escalation path. What sets it apart is list discipline. The team only calls approved, permissioned, or reviewed lists, and they check list source and consent records before any campaign goes live. Bought lists without clear permission records are flagged, and in most cases declined. You're told plainly if a list won't support the campaign, before you spend anything. Compliance is built in rather than bolted on: AI disclosure on every call, TCPA-aligned consent requirements, state quiet hours honored, keyword opt-outs (STOP and REVOKE) respected immediately, and DNC requests carried across all campaigns. Pricing is transparent and locked. Calling starts at 9 cents per connected minute, tiered by volume, with the rate agreed before launch and no mid-campaign changes. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted up front. There are no per-seat charges and no platform bill. The first campaign review is free, and you know the full number before approving launch. Reporting is honest by policy: dispositioned contact lists, outcome counts, per-call notes, and opt-out logs. The company states it will never invent client logos, testimonials, metrics, or ratings.
Pros
- Done-for-you service, so no new software to learn or seats to buy
- Strict list and consent review protects you from TCPA and DNC exposure
- Full campaign cost known before you approve launch
- Outcomes route back into the CRM and scheduling tools you already use
Cons
- Not a full ATS or applicant tracking system; it complements your existing stack
- Bought lists without clear consent records will be declined, which can delay campaigns
- Best suited to outbound campaigns with defined goals rather than open-ended sourcing
Best for: Senior living placement agencies and multi-location operators who want structured screening and qualification calls run for them on compliant, permissioned lists without building an internal call center
#2 Goodwin Recruiting — Contact for pricing
Goodwin Recruiting has spent more than 25 years placing talent across the long-term care industry, and its senior living practice covers a wide range of roles, from executive directors and nursing directors to food service directors, maintenance managers, and HR staff. According to their website, the firm maintains specialized senior living recruiters located throughout the country, which gives them broad national reach when communities need to fill positions quickly. Their recruiters focus on the specific demands of the industry, including healthcare regulations, senior care practices, and the hospitality skills residents increasingly expect. For placement services that need leadership hires or hard-to-fill clinical roles, Goodwin positions itself as a full-service partner. Each candidate undergoes vetting before presentation, and the firm emphasizes meaningful, straightforward communication between recruiters, companies, and candidates. They cover independent living, assisted living, memory care, 55+ communities, nursing homes, and continuing care settings, along with corporate functions like accounting and marketing. This breadth matters for placement agencies that serve communities of different sizes and care levels and can't afford to work with a narrow specialist. Goodwin's model is relationship-driven: they describe building genuine, long-term partnerships and sourcing top talent through trusted referrals. For organizations that want human recruiters handling outreach and screening calls directly, rather than an automated calling layer, Goodwin is a credible choice, though engagement pricing is not published on their site.
Pros
- Long track record and broad role coverage across all senior living care levels
- Nationwide recruiter network speeds up candidate identification
- Vetting process filters candidates before you interview
Cons
- Pricing is not published, so budgeting requires a conversation
- Human-led model means screening call capacity depends on recruiter availability
- Focused on recruiting rather than automated outbound calling campaigns
Best for: Senior living communities and placement services that need human recruiters with deep long-term care industry experience across a wide range of roles
#3 MedBest Recruiting — Contact for pricing
MedBest Recruiting is exclusive to the senior living and long-term care industry, with more than two decades of experience as senior living search consultants. According to their website, the firm recruits for C-suite, VP, regional, director, community, and mid-management roles across assisted living, independent living, CCRC and Life Plan communities, skilled nursing, memory care, and home care and hospice. That single-industry focus is their core pitch: every candidate they present already understands census, survey readiness, resident experience, and the day-to-day realities of running a community. MedBest offers structured search packages. The MedBest Advantage package runs a multi-step recruiting process where each candidate is screened with reference and background checks and interviewed intensively; clients typically interview only two elite candidates before an offer. The Retained Executive Search package adds personality testing to support long-term placement and assess how candidates handle workplace situations. The firm reports a 92% long-term success rate for its full retained process. Credentials include an Inc 5000 listing, a Tampa Bay Fast 50 Award, and recognition on Business Insider's list of top recruiting firms for 2026. For placement services that need executive-level hires or interim administrators, MedBest offers deep specialization. The tradeoff is that this is a high-touch search firm, not a screening call engine, so it fits senior or mission-critical hires rather than volume frontline screening.
Pros
- Deep single-industry specialization means candidates understand senior living operations
- Rigorous screening process narrows the field to roughly two finalists
- Interim placement options for administrator and director roles
Cons
- No published pricing; retained search can carry a premium
- Built for executive search, not high-volume frontline screening calls
- Long search cycles may not suit urgent, entry-level hiring needs
Best for: Senior living operators and placement services filling executive, leadership, or interim roles where industry specialization matters more than volume
#4 International Search Consultants (ISC) — Contact for pricing
International Search Consultants has been recruiting for senior care since 1999, making it one of the longer-tenured senior living search firms in the country. According to their website, ISC specializes in placing high-impact leaders across operations, sales, finance, and human resources for clients ranging from single-site assisted living operators to multi-state senior housing platforms and private equity-backed organizations. Their recruiters speak the language of the industry: occupancy, NOI, payer mix, survey readiness, and the differences between Type A, B, C, and D contract models. ISC's search process is structured in six steps. It starts with an in-depth kick-off call to align everyone involved on mandatory and wish-list candidate attributes, then moves to targeted sourcing through a proprietary network built over 25 years, supplemented by technology for broader coverage. Candidates are interviewed for both skill set and cultural fit, with client names shared only on a need-to-know basis. The firm presents a curated shortlist of three to five candidates with detailed profiles, then supports the offer, transition, and onboarding, backing every permanent placement with a guarantee. Sales recruiting is a particular strength, with placements across Director of Sales & Marketing, Sales Counselor, Community Relations Director, and Move-In Coordinator roles. For placement services that need to fill revenue-generating or operational leadership roles with candidates who understand the senior living sales cycle, ISC is a solid option, though pricing is not disclosed publicly.
Pros
- 25+ years of senior care recruiting with strong industry vocabulary
- Confidential handling of client identity during candidate outreach
- Placement guarantee reduces risk on permanent hires
Cons
- Pricing not published
- Executive search focus limits fit for high-volume hourly screening
- Shortlists of 3 to 5 candidates may feel narrow for some searches
Best for: Senior living operators and placement services hiring sales, operations, finance, or HR leaders, including multi-state and PE-backed organizations
#5 Direct Recruiters, Inc. (DRI) and Full Spectrum Search Group — Contact for pricing
Direct Recruiters, Inc. is an executive search firm that assists senior living operators in finding high-impact employees for mission-critical roles, working through its Full Spectrum Search Group post-acute team. According to their website, the senior living recruiting team places talent across assisted living, independent living, memory care, Life Plan communities, CCRCs, and senior housing, with a long list of roles they fill daily: CEO, COO, CFO, Chief Clinical Officer, VP of Operations, Executive Director, Health Services Director, Regional Directors, and more. The firm positions itself around deep market knowledge. Their recruiters are described as being in daily contact with executive management and hiring authorities, which keeps them current on the job market for senior living leadership. They emphasize understanding the specific demands of the sector, including stringent regulatory requirements, evolving resident expectations, and the need for leaders who can balance compassion with operational excellence. DRI also supports both permanent and interim search engagements, which is useful for placement services managing leadership transitions where a community needs coverage while a permanent search runs. The team publishes a senior living fact sheet and stays connected to industry publications like Senior Housing News and McKnight's, which suggests active market engagement. For organizations that want a dedicated executive search partner with a defined senior living practice, DRI is a reasonable choice. Like the other search firms here, it doesn't publish pricing and isn't designed for automated screening call volume.
Pros
- Handles both permanent and interim searches, useful during leadership transitions
- Broad role coverage from C-suite to community-level directors
- Focused senior living practice with daily market contact
Cons
- No published pricing
- Executive search focus, not a screening or high-volume calling solution
- Search timelines typical of retained firms may not suit urgent frontline hiring
Best for: Senior living operators needing executive or interim leadership placements handled by a dedicated senior living search team
The right provider depends on the calls you actually need made. If your placement service spends hours each week screening caregiver, sales, and admissions candidates from lists you've already built, My AI Call Center turns that into a managed campaign: one clear goal, a locked rate starting at 9 cents per connected minute, compliance handled up front, and qualified candidates routed straight to your recruiters. If instead you need to fill an executive director seat or a regional sales leader, the specialized firms above (Goodwin, MedBest, ISC, and DRI) bring decades of senior living networks that no calling tool can replicate. Many placement services use both: a search firm for leadership hires and a managed calling service for the screening volume that eats recruiter time. Either way, start with the free campaign review at My AI Call Center. You'll get a full quote before anything launches, and if your list won't support the campaign, they'll tell you plainly before you spend anything. That's a low-risk way to find out how much of your screening workload a structured calling campaign can absorb.
Frequently asked questions
What makes My AI Call Center different from the recruiting firms on this list?
My AI Call Center is a managed calling service, not a search firm. It runs structured recruitment and screening call campaigns against lists you supply (approved, permissioned, or reviewed), qualifying candidates and routing hot leads to your team. The recruiting firms on this list source and place candidates through human recruiters with senior living networks. If you already have candidates to screen, the calling service handles volume faster; if you need candidates found, a search firm is the better fit.
How does My AI Call Center handle consent and compliance for recruitment calls?
Before any campaign launches, the team reviews list source, consent records, and calling windows. AI-generated voices are treated as artificial voices under the TCPA, so prior express consent is required. Every call includes AI disclosure, recipients can ask for a human or opt out, keyword opt-outs (STOP and REVOKE) are honored immediately, and DNC requests are respected across all campaigns and carried into client DNC records. State-specific quiet hours and registration rules are honored. Clients are advised to obtain appropriate legal guidance before launch.
How much does My AI Call Center cost?
Calling starts at 9 cents per connected minute, tiered by volume. Most campaigns also include a one-time setup fee and a flat monthly management fee. All of it is quoted before launch, the rate is locked for the campaign, and there are no per-seat charges or platform fees. The first campaign review is free, so you know the full number before approving anything.
Can a recruiting firm help with both executive and frontline hiring?
It varies. Goodwin Recruiting covers a wide range of senior living roles, including clinical, culinary, facilities, and HR positions, so it can handle both leadership and operational hires. MedBest, ISC, and DRI focus primarily on executive, director, and interim leadership placements. For high-volume frontline screening, a managed calling service like My AI Call Center is usually more cost-effective than recruiter hours.
Do any of these providers publish their pricing?
My AI Call Center publishes its starting rate (9 cents per connected minute) and quotes the full campaign cost before launch. The four recruiting firms reviewed here (Goodwin, MedBest, ISC, and DRI) do not publish pricing on their websites, so you'll need to contact them directly for a quote.
How quickly can a screening call campaign get results?
My AI Call Center follows a defined process: campaign review and quote, list and consent review, system connection, script and escalation approval, then launch and monitoring. Nothing launches until you approve the script and disclosure. Once live, calls run in approved windows and outcomes are monitored in real time, with dispositioned lists, outcome counts, and routed follow-ups delivered as campaign deliverables.
What should senior living placement services look for when choosing a provider?
Match the provider to the call type. For screening and qualification volume, look for list discipline, consent verification, AI disclosure, and transparent per-minute pricing. For leadership hires, look for industry specialization, a vetting process, and placement guarantees. Be wary of any provider that won't tell you how they source contact lists or that can't explain their consent handling, since TCPA exposure in calling campaigns is a real risk.