Cybersecurity firms run on subscriptions, retainers, and renewals, which means a quiet client list is a quiet revenue problem. A company that let its managed services contract lapse 14 months ago isn't a cold prospect; they know your name, they've seen your incident reports, and the economics favor going after them. Bain and Company research cited by Blings puts the cost of re-engaging a lapsed customer at roughly one-fifth to one-seventh the cost of acquiring a new one, and Personify notes that a 5% increase in retention can boost profits by 25% to 95%. The catch is execution. Your analysts are busy handling active tickets and onboarding new clients, so nobody picks up the phone to call the dormant list, and a 'we miss you' email sits unopened next to 200 other security newsletters. A structured phone call is different: it's two-way, it surfaces why the client drifted, and it can book a security review on the spot. This 2026 guide compares five solutions that can help cybersecurity firms run lapsed member re-engagement calls, from fully managed AI calling services to conversational engagement platforms and AI voice agent tools.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. The first campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service built around one promise: run more useful calls without building a bigger call center. Owned and operated by AIQ Labs, based in Halifax, Nova Scotia, with an operating base in Austin, Texas, the company sells campaigns rather than software. You buy structured AI-powered calling campaigns that its team runs for you, each scoped around one clear goal and quoted in full before launch. Lapsed Member Re-Engagement is one of its 17 core campaign types, and it maps cleanly onto what a cybersecurity firm needs: reach former clients and dormant contract holders, confirm interest in a security review or a service restart, qualify their current situation, and route warm responses back to your account managers. Win-Back & Reactivation Calling handles 12 to 24 month dormants, and Database Reactivation Blitz campaigns combine calls, texts, and emails over a structured two to four week window. Renewal & Retention Calls run 30 to 60 days before renewal dates, which lines up with how security contracts actually lapse. Hot leads transfer to your team live or land in your CRM.
Pros
- Fully managed service, so no call center staffing, training, or platform administration
- Strict list and consent verification reduces TCPA and compliance risk before you spend anything
- Full cost known before approving launch, with the rate locked and no mid-campaign changes
- Outcomes and follow-up requests route directly into the CRM and scheduling tools you already run
- No invented numbers: reporting reflects only what actually happened
Cons
- It's a managed service, not self-serve software, so you depend on the provider to execute campaigns
- Lists without clear consent records may be declined, which limits who you can call
- Campaigns are scoped around one clear goal at a time rather than broad multi-objective outreach
Best for: Cybersecurity firms and multi-location membership businesses (1 to 200+ staff) that want compliant, managed re-engagement calls run for them without hiring calling staff or buying and operating new software.
#2 Callers.ai — Contact for pricing
Callers.ai runs AI win-back and re-engagement voice campaigns aimed at churned and inactive customers. According to their website, their voice agents reach people directly, reference their history, and offer the right incentive at the right time. The platform listens to churn signals in your CRM, such as last purchase date, subscription lapse, or inactive app usage, then fires outreach the moment those signals appear, so the contact feels timely rather than random. The AI greets each contact by name, references past activity, and presents a tailored incentive or update, and when the customer accepts, the agent records the sale, books the appointment, or triggers the upgrade, writing everything back to your systems. For a cybersecurity firm with a CRM full of expired managed-service contracts, that trigger logic means a client whose subscription lapsed last quarter can get a call without anyone on your team remembering to schedule it. Callers.ai describes its offering as a white glove service with a dedicated success manager, expert help building call scripts, and continuous optimization based on call analytics and outcome data. The company claims answer rates of 55 to 80 percent for its human-like calls and cites a 26 percent reactivation rate within 30 days of a first win-back call. Those are the company's own published figures, so treat them as claims to verify rather than guarantees. Pricing is not published on their site.
Pros
- Managed service with a dedicated success manager and script expertise
- Outreach triggers automatically on churn signals, so timing feels personal
- Objections and reasons for leaving are logged into your CRM for smarter follow-up
- Claims high answer rates compared with email or SMS outreach
Cons
- Pricing is not published on their website
- Published performance figures like reactivation rates are the company's own claims and not independently verified
- Requires CRM data integration to power personalized, behavior-triggered calls
Best for: Cybersecurity firms that want AI voice re-engagement campaigns with managed setup and behavior-triggered timing tied to CRM churn signals.
#3 Thoughtly — Contact for pricing
Thoughtly provides AI voice agents built for lead re-engagement, including lapsed customers and aged leads. According to their 2026 insurance research, agencies spend $15 to $50 per lead from aggregators, 35% of purchased leads are never contacted at all, and leads older than 30 days still convert at 3-5% when re-engaged with a structured, multi-channel cadence. While that research comes from the insurance vertical, the underlying math applies to any firm sitting on a database of dormant contracts: systematic calling makes aged records economically viable again without pulling senior staff off active work. The platform connects to agency management systems like Applied Epic, Vertafore, EZLynx, and HawkSoft through webhooks or Zapier, then calls dormant cohorts with personalized scripts that reference the original quote type and coverage interest. For a cybersecurity firm, a similar setup would mean scripts that reference the original service package and contract terms. When a contact expresses intent, Thoughtly warm-transfers them to a live representative with full conversation context, while everyone else is dispositioned back to the system with updated contact status. Note the trade-off: you operate the platform yourself rather than buying managed campaigns, so setup and script quality depend on your team's configuration effort. Pricing is not published on their site.
Pros
- Makes calling thousands of dormant contacts economically viable
- Deep CRM and management-system integration keeps records current automatically
- Warm transfers give your team full context before the save conversation
- Multi-channel cadences combine voice, SMS, and email
Cons
- You operate the platform yourself rather than buying managed campaigns
- Pricing is not published on their site
- Setup and script quality depend on your team's configuration effort
Best for: Firms with large books of aged leads and dormant contracts that want AI voice agents to call every record systematically.
#4 PropFuel — Contact for pricing
PropFuel is a conversational engagement platform for email and SMS that member-based organizations use to understand why members lapse and guide them back to renewal. Its methodology centers on Ask, Capture, Act: targeted questions surface each contact's needs and reasons for lapsing, responses are captured, and organizations act on those insights with tailored follow-up. According to their website, one PropFuel client study found that 53% of responding lapsed members in 2022 were not even aware their membership had lapsed, which is a communication gap the platform is designed to close. Documented results include INCOSE reinstating 1,023 members and the American Academy of Pediatrics achieving an 80% win-back rate from engagement efforts. For a cybersecurity firm running a subscription or membership model, the insight angle is the interesting part. Knowing a client lapsed because of a budget freeze versus a service complaint changes the follow-up entirely, and PropFuel is built to capture that reason. The platform also supports SMS touchpoints at key moments in the renewal cycle, such as grace-period reminders, and encourages ongoing post-win-back dialogue about renewal and communication preferences. It's worth noting this is email and SMS outreach, not phone calling, so it's a complement to a calling program rather than a replacement for one. Pricing is not published on their site.
Pros
- Surfaces the reasons members lapse, not just the fact of it
- Strong documented win-back results across multiple member organizations
- Multi-channel email and SMS engagement
- Nurture campaigns extend the conversation after initial interest
Cons
- Email and SMS focused, not an outbound phone calling service
- Pricing not published on their site
- Designed primarily for associations rather than technology or security business models
Best for: Cybersecurity firms with subscription or membership programs that want conversational, insight-driven win-back campaigns over email and SMS.
#5 Blings — Contact for pricing
Blings is a personalization platform that helps brands re-engage lapsed customers through personalized video content. According to their website, the approach is built on the premise that most win-back campaigns fail because they treat lapsed customers like cold prospects: a discount and a generic subject line. Blings instead renders per-customer video content from a Dynamic Master Template using their MP5 technology, showing each customer their own history, such as last purchase, unredeemed rewards, missed launches, or unused tier benefits. The company cites case results including Habit Burger Grill lifting loyalty signups by 47%, Wyndham achieving a 75% lift in email click-through on a personalized year-end recap, and Live Nation VIP driving a 16.6% share rate on a personalized fan video. For a cybersecurity firm, that value-reminder framing maps reasonably well. A personalized video showing a former client the number of threats blocked during their contract, the incidents their team responded to, and the new services launched since they left does more work than a generic renewal discount. The template renders on demand, so the campaign can run continuously without per-customer production cost. It's a content channel, though, not a calling service, so it works best as one touchpoint inside a broader re-engagement sequence that includes phone outreach. Pricing is not published on their site.
Pros
- Personalized content recognizes the existing relationship instead of treating lapsed contacts as cold prospects
- Documented case results across consumer brands
- Template-based rendering keeps production costs flat at scale
- Works as a recognition touchpoint before or alongside a direct offer
Cons
- Not a phone calling service, so it can't confirm interest or book a review conversation directly
- Pricing not published on their site
- Documented case results come from consumer brands, not B2B security or technology services
Best for: Cybersecurity firms that want to add a personalized video touchpoint to their re-engagement sequence, reminding lapsed clients of the value they received.
Picking the right tool comes down to one question: do you want to run the re-engagement yourself, or have someone run it for you? If your cybersecurity firm has marketing staff who live inside your CRM and want hands-on control, Thoughtly or Callers.ai give you AI voice agents you configure and operate, while PropFuel and Blings cover the email, SMS, and personalized video side of the sequence. If you'd rather your analysts stay focused on active clients and let a team handle the dormant list, My AI Call Center is the strongest fit here. It's a managed service, so you buy campaigns rather than software, and the list discipline matters more in security than in most industries: former clients are people you've had privileged access relationships with, and calling them without clean consent records creates TCPA exposure you don't need. Every campaign is scoped around one clear goal, quoted in full before launch, and ends with a dispositioned contact list, outcome counts, and opt-out and DNC logs. Calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign and the first campaign review free. Email [email protected] or visit myaicallcenter.app/campaigns to plan your first lapsed member re-engagement campaign.
Frequently asked questions
Why are phone calls effective for re-engaging lapsed cybersecurity clients?
A call is two-way in a way email isn't. A former client can tell you why they drifted, ask about new services, and book a security review on the spot. Industry benchmarking data cited in our research found 48% of organizations use phone calls to re-engage lapsed members and 35% rank calls as their top-performing method. Bain and Company research cited by Blings also puts the cost of re-engaging a lapsed customer at roughly one-fifth to one-seventh the cost of acquiring a new one, so the economics favor picking up the phone.
What makes My AI Call Center different?
It's a managed service, not software. You buy structured AI-powered calling campaigns that the team runs for you, each scoped around one clear goal and quoted in full before launch. The company only calls approved, permissioned, or reviewed lists, checks list source and consent records before any campaign launches, and tells you plainly if a list won't support the campaign before you spend anything. Compliance is treated as a first-class concern: AI disclosure on every call, keyword opt-outs honored immediately, and DNC requests carried across campaigns. Reporting reflects only what actually happened, with disposition codes, per-call notes, and opt-out logs delivered at the end of every campaign.
How much does My AI Call Center cost?
Calling starts at 9¢ per connected minute, tiered by volume, with the rate agreed before launch and locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you did not choose. The first campaign review is free, and the full number is known before you approve launch.
Is it legal to use AI voices for re-engagement calls?
AI-generated voices are treated as artificial voices under the TCPA, which means prior express consent is required before calling. State-specific quiet hours, day restrictions, and registration rules also apply and vary by location. My AI Call Center handles this by requiring AI disclosure on every call, honoring keyword opt-outs like STOP and REVOKE immediately, and carrying DNC requests across all campaigns into client records. Campaign requirements vary by location, industry, contact type, and consent status, so firms should get appropriate legal guidance before launching any campaign.
How long after a client lapses should we reach out?
Research from i4a suggests the 30 to 90 day window after a lapse shows the highest response rates. Too soon feels pushy, and too late means they've mentally moved on. For contacts dormant 12 to 24 months, My AI Call Center runs dedicated Win-Back & Reactivation Calling campaigns, and Database Reactivation Blitz campaigns combine calls, texts, and emails over a structured two to four week window for longer-dormant lists.
Can these tools integrate with our CRM?
Yes, though it varies by platform. My AI Call Center routes outcomes, bookings, and follow-up requests back into the CRM and scheduling tools you already run, with hot leads transferring to your team live or landing in your CRM. Thoughtly connects to management systems through webhooks or Zapier and writes dispositions back automatically. Callers.ai requires CRM integration to power its behavior-triggered calls. PropFuel and Blings focus on email and SMS engagement rather than calling.
Will My AI Call Center call any list we provide?
No, and that's deliberate. The service only calls approved, permissioned, or reviewed contact lists. List source and consent records are checked before any campaign launches, and bought lists without clear permission records are flagged and, in most cases, declined. The company's position is direct: they tell you plainly if the list will not support the campaign, before you spend anything. That discipline reduces TCPA and compliance risk, which matters when your contact list includes former security clients.