Every hotel has a PMS full of guests who stopped booking. The couple who stayed three summers in a row and then vanished. The corporate traveler whose bookings dried up after a rate change. The wedding party contact who never came back for the anniversary. These aren't cold leads; they're people who already know your property, your staff, and your location. Industry research consistently shows that reactivating a past customer costs a fraction of acquiring a new one, and Invesp has found it can cost as much as seven times more to land a new customer than to keep an existing one. The problem is execution. Your front desk and marketing team don't have hours to dial through a dormant guest list, and a generic "we miss you" email rarely moves anyone. In 2026, a growing set of providers will run win-back and reactivation calling campaigns for you, using AI voice agents, trained human callers, or a blend of both. We compared the top three options for hotels, looking at how each handles outreach, compliance, pricing, and reporting, so you can pick the partner that fits your property's size and staffing reality.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume. Most campaigns add a one-time setup and a flat monthly management fee, both quoted before launch. No per-seat charges, no platform bill, no minimums you didn't choose. The first campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service that runs structured AI-powered calling campaigns against approved, permissioned, or reviewed contact lists only. It never does indiscriminate cold calling. Owned and operated by AIQ Labs, the company is based in Halifax, Nova Scotia, Canada, with an operating base in Austin, Texas. The promise is simple: run more useful calls without building a bigger call center. For hotels, that means campaigns that confirm, qualify, remind, survey, retain, and connect with past guests who have gone quiet, without pulling a single front desk or marketing staffer off their day job. Two campaign types matter most here. Win-Back & Reactivation Calling typically targets guests dormant for 12 to 24 months, and Database Reactivation Blitz Campaigns run a structured multi-touch push across calls, texts, and emails over two to four weeks when you want a bigger swing at a seasonal window. What sets the service apart is list discipline. Before any campaign launches, list source and consent records are checked. Bought lists without clear permission records are flagged and, in most cases, declined. As the company puts it, they tell you plainly if the list will not support the campaign, before you spend anything. That matters for hotels sitting on years of PMS exports with murky consent status. Compliance is treated as a feature. AI-generated voices are treated as artificial voices under the TCPA, with prior express consent required. State-specific quiet hours and day restrictions are honored, AI disclosure is made on every call, and keyword opt-outs (STOP and REVOKE) are logged and honored immediately. Each campaign is built around one clear goal, quoted in full before launch, with the rate locked for the campaign. Outcomes route back into the CRM and scheduling tools you already run, with hot leads transferring live or landing in your CRM. And the company commits to no invented numbers: they report what actually happened, with disposition codes, per-call notes, and opt-out and DNC logs included in every completion report.
Pros
- Fully managed service: no software to learn, no seats to hire, no scripts to babysit
- Strict list discipline protects against TCPA risk before any money is spent
- Transparent pricing with the rate locked before launch and no mid-campaign changes
- Every call produces a named outcome routed back to your team, with no invented numbers
- Compliance-forward: AI disclosure, immediate opt-out handling, and DNC logs on every campaign
Cons
- Not a self-serve platform; you work with their team rather than running campaigns in-house
- Requires a clean, permissioned list to get started
- AI voices may not suit every brand's preference for human callers, though disclosure is provided on every call
Best for: Hotels and multi-property groups that want a hands-off, compliance-first way to reactivate dormant guests and lapsed inquiries without hiring call center staff or buying software.
#2 OnBrand24 — Contact for pricing
OnBrand24 is a travel and hospitality call center outsourcing provider that runs customer win-back programs alongside its broader hospitality support services. According to its website, the company operates 24 hours a day, 365 days a year, with US-based brick-and-mortar offices plus nearshore and offshore locations, and it is PCI-DSS certified for handling guest payment data. For hotels, its customer win-back programs are designed to motivate inactive customers to take a fresh look at your property and brand, inspiring past guests back on board. According to the company, its win-back engagements begin with research on your customer base to determine why customers churned and identify product or service issues that may have contributed to the lapse. Trained agents then make outbound calls to re-open conversations, generate updated customer data, and hand closeable leads directly to your sales or reservations team. The company reports outcomes including re-engaging over 3,000 inactive customers in a single national campaign and identifying nearly 1,000 closeable leads referred to inside sales. Its agents are bilingual, which matters for properties with an international guest base, and the company pairs human agents with multichannel AI technologies. Pricing is not published, so you'll need a custom quote for your property.
Pros
- Hospitality specialists with 24/7, 365-day coverage built for the industry
- Bilingual agents suited to international guest bases
- Research-driven approach that looks at why guests left, not just who left
- Direct handoff of closeable leads to your inside sales team
Cons
- Pricing is not published, so budgeting requires a custom quote
- Human-agent campaigns can carry higher labor costs than automated options
- Less emphasis on AI-driven personalization at scale compared to AI-first providers
Best for: Hotels and hospitality brands that want human-agent win-back campaigns from an established hospitality BPO, with lead handoff to their own sales team.
#3 TopCalls — $0.35 per minute, all-inclusive, per the company's website
TopCalls offers AI voice agents purpose-built for customer reactivation and win-back calling. According to its website, the platform reaches dormant accounts with personalized conversations that reference each customer's history, including last purchase, account details, and previous interactions, so contacts hear a relevant pitch rather than a generic one. For a hotel, that could mean a call that mentions a guest's last stay and presents a targeted offer, with the agent handling objections based on why the guest stopped booking. The platform's churn-risk segmentation is a genuine fit for hospitality lists: you can upload churned or at-risk guest lists segmented by reason for leaving, and the AI agents use a different script for each segment. Even refusals produce value, since the agents collect the stated reason a customer left on every call, turning churn data into insight your revenue and guest experience teams can act on. TopCalls also supports reactivation tracking, so you can measure which guests re-engaged or accepted offers, and re-onboarding support, where agents walk returning customers through account updates and schedule a check-in follow-up. On compliance, TopCalls states that consent status is tracked per contact, DNC lists are checked before dialing, and calling windows are enforced automatically, though the company advises confirming the rules for your customer base with your own counsel. Pricing is published at $0.35 per minute, all-inclusive, which the company says makes calling an entire dormant base economically viable.
Pros
- Published, all-inclusive per-minute pricing makes budgeting straightforward
- Personalized calls that reference each guest's history rather than a generic script
- Churn-reason segmentation improves relevance and win-back rates
- Even refusals produce usable feedback about why guests left
Cons
- Self-serve AI platform, so your team owns campaign setup and monitoring
- Per-contact consent tracking is helpful, but the company directs you to your own counsel for TCPA specifics
- Voice-first approach with limited published detail on escalation to human staff
Best for: Hotels that want AI-powered reactivation calling at high volume, with published per-minute pricing and segmentation by churn reason.
Reactivating a dormant guest list is one of the highest-ROI projects a hotel can run in 2026, and it doesn't require new headcount or a software rollout. If you want a fully managed, compliance-first partner that reviews your list and consent records before you spend a dollar, My AI Call Center is the clear choice, with Win-Back & Reactivation campaigns targeting 12-24 month dormants and Blitz campaigns that combine calls, texts, and emails over a few weeks. If you prefer human callers from a hospitality-specialist BPO with 24/7 coverage and direct lead handoff, OnBrand24 is a strong option. If you want published per-minute pricing and AI agents that segment your list by churn reason, TopCalls deserves a look. Whichever you choose, start by pulling a clean, permissioned list from your PMS and defining one clear goal for the campaign: rebooked nights, loyalty re-enrollments, or updated contact data. My AI Call Center's first campaign review is free, and the full cost is known before you approve launch. Reach the team at [email protected] or start planning your campaign at myaicallcenter.app/campaigns.
Frequently asked questions
What makes My AI Call Center different from other win-back providers?
My AI Call Center is a managed service, not software. You buy campaigns that their team runs for you, with one clear goal per campaign quoted in full before launch. The biggest differentiator is list discipline: list source and consent records are reviewed before any campaign launches, bought lists without clear permission records are flagged and usually declined, and you're told plainly if a list won't support the campaign before you spend anything. The company also commits to no invented numbers, reporting only what actually happened with disposition codes, per-call notes, and opt-out and DNC logs.
How much does My AI Call Center cost?
Calling starts at 9¢ per connected minute, tiered by volume. Most campaigns add a one-time setup and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you didn't choose. The rate is locked for the campaign and won't move mid-flight, and the first campaign review is free.
How long should a guest be dormant before a win-back call makes sense?
My AI Call Center's Win-Back & Reactivation Calling typically targets guests dormant for 12 to 24 months. Industry guidance on reactivation generally suggests acting sooner rather than later, since win-back rates fall the longer an account stays dormant, but the right window depends on your property's stay cadence. A resort with annual guests and a business hotel with monthly travelers will have different thresholds. The campaign review process helps you scope the right segment before launch.
Are AI reactivation calls to past guests compliant under the TCPA?
The FCC has confirmed that AI-generated voices count as artificial voices under the TCPA, so these calls generally require the called party's prior express consent, and telemarketing calls to mobile numbers using an artificial voice face a higher bar: prior express written consent. A past stay alone does not settle the consent question. My AI Call Center treats compliance as a core feature: consent records are reviewed before launch, AI disclosure is made on every call, state-specific quiet hours are honored, and opt-outs (including the keywords STOP and REVOKE) are logged and honored immediately. For your specific guest base, confirm the rules with your own counsel.
Do I need to clean my guest list before starting a campaign?
Yes, and any reputable provider will insist on it. Remove opted-out guests, deduplicate phone numbers, suppress anyone with a future booking, and confirm what consent each segment carries. My AI Call Center handles this as part of its list and consent review step before launch, which is one reason unpermissioned bought lists are declined. A clean, permissioned list is the single biggest predictor of a campaign that produces real outcomes rather than complaints.
What happens after the calls are made?
With My AI Call Center, every campaign ends with a named outcome report containing disposition codes (confirmed, qualified, renewed, opted out, no answer), per-call notes, and follow-up requests routed back into the CRM and scheduling tools you already run. Hot leads can transfer to your team live or land in your CRM, and you receive a completion and coverage report plus opt-out and DNC logs. Your reservations and marketing staff only work the guests who actually re-engaged.
Can these providers handle multilingual guest outreach?
Yes. My AI Call Center runs multi-language outbound campaigns, with Spanish the most common. OnBrand24 maintains a pool of bilingual agents suited to international guest bases. If a meaningful share of your dormant list prefers another language, raise it during the campaign review or consultation so scripts, disclosures, and opt-out handling are built for it from the start.