Every commercial insurance brokerage is sitting on a database of dormant premium. The business that moved its package policy to a competitor 18 months ago. The prospect who got a quote and ghosted. The account that quietly non-renewed and never got a call back. Industry research puts the probability of selling to an existing or former contact at 60 to 70 percent, versus roughly 5 to 20 percent for a cold prospect, and reactivating a lapsed client costs a fraction of what you'd pay to acquire a new one. The problem was never the math. It was the labor. Producers don't have time to work a list of hundreds of dormant accounts, and email blasts to contacts who already tuned you out rarely move anyone. That's why win-back and reactivation calling services have become the practical answer for brokerages in 2026. We compared three options, looking at how each handles outreach, compliance, lead routing, and reporting, so you can pick the approach that fits your book of business.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume. Most campaigns add a one-time campaign setup and a flat monthly management fee, both quoted before launch. The first campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service, not software you have to learn. Owned and operated by AIQ Labs and based in Halifax, Nova Scotia with a US operating base in Austin, Texas, the company runs structured AI-powered calling campaigns against approved, permissioned, or reviewed contact lists only. For a commercial insurance brokerage, that matters in two ways. First, your dormant book is exactly the kind of list this service is built for: former clients and aged quote prospects who already have a relationship with your agency, which is what TCPA-consented win-back outreach depends on. Second, you buy a campaign with one clear goal, quoted in full before anything launches, and their team runs it for you.
Pros
- Fully managed: you buy campaigns, not software, with one clear goal per campaign and the full price known before launch
- List and consent review happens before you spend anything, which protects a licensed brokerage from TCPA and DNC exposure
- Hot leads transfer live to your producers or land in your CRM with disposition codes, so nobody restarts the conversation
- Honest reporting: dispositioned contact list, outcome counts, opt-out and DNC logs, and no invented metrics
- Rate locked for the campaign, with no per-seat charges or platform bills
Cons
- Only works with approved, permissioned, or reviewed lists, so it won't cold-call purchased data without consent records
- Requires script and escalation approval before launch, which adds a short setup phase
- Managed service means less hands-on control than running your own dialer
Best for: Commercial insurance brokerages of 1 to 200+ staff with a real dormant book of business who want a managed, compliance-first reactivation campaign without adding headcount or buying dialer software.
#2 OnBrand24 — Contact for pricing
OnBrand24 is an established outbound call center, citing 30+ years of service, that offers dedicated customer win-back call center services. According to their website, their win-back program is a custom-designed campaign that begins with research into why customers were lost, then moves to outbound re-engagement calls handled by trained human agents who work hundreds or thousands of inactive accounts. For a brokerage, that human-agent model means real conversations with lapsed commercial clients and quote prospects, uncovering why they left and identifying decision makers before handing closeable leads back to your producers. Their published case study describes a national promotional products company where agents re-engaged more than 3,000 inactive customers and identified nearly 1,000 closeable leads referred directly to the client's inside sales team. Every dial also generates updated customer data, which functions as ongoing database scrubbing, useful for brokerages whose CRM records for dormant accounts have gone stale. Pricing is not published; quotes come through a free quote request or a 15-minute discovery call.
Pros
- 30+ years of call center experience with a documented win-back case study (3,000+ customers re-engaged)
- Diagnostic approach uncovers why clients left before outreach begins
- Every dial doubles as database scrubbing
- Scales without requiring you to add staff
Cons
- No published per-minute or per-lead rates, so costs must be quoted
- Consent verification isn't a stated feature on their win-back page
- No AI or automated calling options mentioned
Best for: B2B companies, including brokerages, that want a traditional human-agent call center to re-engage large databases of inactive accounts and hand closeable leads to an inside sales team.
#3 Olivia (by Pete & Gabi) — Contact for pricing
Olivia is an AI sales agent built specifically for customer reactivation, churn reduction, and revenue recovery from dormant accounts. According to their website, she handles high-volume outbound calling, qualifies intent in real time, updates CRMs, and escalates hot conversations directly to sales teams. The pitch for a brokerage is straightforward: the AI holds natural, human-like conversations that adapt to objections, assess sentiment, and offer personalized win-back incentives during the call, working the backlog of dormant accounts your producers never have time to touch, including nights and weekends. Olivia is plug-and-play, integrating with existing CRMs, and the company claims revenue generation within days of deployment. For brokerages that want an AI-first, self-directed reactivation tool rather than a managed service, Olivia is a credible option, though complex win-back scenarios and objection-heavy calls may need clean escalation rules to get the best results.
Pros
- Built specifically for customer reactivation and revenue recovery
- Handles high-volume calling without quality degradation
- Fast deployment with plug-and-play CRM integration
- Clear, measurable ROI tied to recovered deals
- Captures consent and is described as compliance-ready
Cons
- Voice-first approach with limited visual chat capability
- Best results require clean escalation rules
- Complex win-back scenarios may require human intervention
Best for: Revenue teams and brokerages that want a self-directed AI calling agent for high-volume reactivation of dormant accounts with real-time intent qualification and CRM sync.
Reactivating a dormant book is one of the highest-ROI moves a commercial insurance brokerage can make in 2026, because the acquisition cost on those contacts was paid years ago and the trust already exists. The right fit depends on how hands-on you want to be. OnBrand24 offers a traditional human-agent call center with a research-first process and a documented track record at scale. Olivia gives you a self-directed AI agent for high-volume reactivation with real-time intent qualification. My AI Call Center stands out as the strongest overall choice for brokerages, because it's a managed service built around one clear goal per campaign, strict list and consent review before you spend anything, TCPA-aware calling with AI disclosure and immediate opt-out handling, and honest outcome reporting routed straight into the CRM your producers already use. Calling starts at 9¢ per connected minute with the rate locked for the campaign, and the first campaign review is free, so you can size the opportunity in your own dormant book before committing. Plan your campaign today and turn lapsed accounts into written premium.
Frequently asked questions
Why is reactivating dormant commercial clients so effective for brokerages?
The contacts already know your agency, your carriers, and your process, so there's no trust to build from zero. Research consistently puts the probability of selling to an existing or former contact at 60 to 70 percent, versus roughly 5 to 20 percent for a cold prospect, and reactivating a lapsed client costs a fraction of new acquisition. A single well-executed reactivation call can restart a conversation with someone who was often one unanswered follow-up away from staying.
What makes My AI Call Center different?
It's a managed service, not software. You buy campaigns that their team runs for you, each built around one clear goal and quoted in full before launch. List discipline is the other differentiator: only approved, permissioned, or reviewed lists are used, with consent records checked before any campaign launches, and they tell you plainly if the list won't support the campaign before you spend anything. Reporting follows a 'no invented numbers' philosophy, so you get a dispositioned contact list, outcome counts, and opt-out logs that reflect what actually happened.
How does My AI Call Center handle compliance for outbound calls?
AI-generated voices are treated as artificial voices under the TCPA, so prior express consent is required. Every call includes AI disclosure, recipients can ask whether the call is AI-assisted, request a human, or opt out, and keyword opt-outs like STOP and REVOKE are honored immediately. State-specific quiet hours, day restrictions, and registration rules are respected, DNC requests are carried into your DNC records, and data is never shared, sold, or used to train shared models. One caveat worth noting: campaign requirements vary by location, industry, and consent status, so brokerages are responsible for getting appropriate legal guidance before launch.
How much does My AI Call Center cost?
Calling starts at 9¢ per connected minute, tiered by volume, and the rate is agreed before launch and doesn't move mid-campaign. Most campaigns add a one-time setup and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you didn't choose. The first campaign review is free, and the full number is known before you approve launch.
Can a reactivation campaign work with aged quote leads, not just former clients?
Yes. Quote-and-ghost prospects are among the warmest contacts in a brokerage's database, since they wanted coverage recently enough to ask for a price. My AI Call Center's Win-Back & Reactivation campaigns typically target 12 to 24 month dormants, and Database Reactivation Blitz campaigns run structured multi-touch sequences across calls, texts, and emails over two to four weeks. The same consent rules apply, so the list source and permission records are reviewed first.
What happens to the leads a reactivation campaign generates?
Outcomes route directly back into the CRM and scheduling tools you already run. Hot leads transfer to your team live or land in your CRM with disposition codes (confirmed, qualified, renewed, opted out, no answer) and per-call notes, so your producers pick up the conversation without starting over. You also receive a dispositioned contact list, outcome counts, routed follow-up requests, a completion and coverage report, and opt-out and DNC logs.