RV parks and campgrounds have quietly become a loyalty business. KOA says its Rewards campers account for roughly 50% of total nights at its campgrounds, and nearly 60% of them choose KOA first when planning a trip. Industry data cited by campground marketing firms puts the cost of winning a second stay at roughly 30% of what the first stay cost to acquire, and conversion odds climb after visit number three. The math is simple: keeping a camper is far cheaper than finding one. But a loyalty program only works if guests actually enroll, and most don't. Consumers belong to an average of eight loyalty programs but actively use only five, according to Deloitte research, so a program nobody remembers is a program that doesn't earn. That's where enrollment outreach comes in, and for parks with a guest list from past reservations, a phone call is still the most direct route. In this 2026 guide, we compare three solutions that help RV parks and campgrounds drive loyalty program enrollment, from managed outbound calling to campground-specific loyalty software. We've stuck to what each provider actually publishes, so you can match the right tool to your list, your consent records, and your budget.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume; one-time campaign setup and flat monthly management fee quoted before launch. First campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service owned and operated by AIQ Labs, based in Halifax, Nova Scotia, with a U.S. operating base in Austin, Texas. You don't buy software you configure yourself; you buy campaigns the team runs for you, each scoped around one clear goal and quoted in full before launch. For RV parks and campgrounds, the flagship Loyalty Program Enrollment campaign calls approved, permissioned, or reviewed guest lists, walking past campers through your rewards program and routing enrollment confirmations and follow-up requests directly back into the CRM and scheduling tools you already run. Hot leads can transfer to your team live or land in your CRM. The list discipline is what sets this service apart in an industry full of volume-first dialers. List source and consent records are checked before any campaign launches, and bought lists without clear permission records are flagged and in most cases declined. If your guest list won't support the campaign, they tell you plainly before you spend anything. Compliance is built in rather than bolted on: AI-generated voices are treated as artificial voices under the TCPA, so prior express consent is required. Every call carries AI disclosure, recipients can ask for a human or opt out with STOP or REVOKE keywords, opt-outs are logged and honored immediately, and DNC requests carry across all campaigns into your DNC records. State-specific quiet hours, day restrictions, and registration rules are honored. Pricing is transparent and predictable. Calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch, and there are no per-seat charges, no platform bill, and no minimums you didn't choose. The first campaign review is free. Every campaign ends with a named outcome report: disposition codes (confirmed, qualified, enrolled, opted out, no answer), per-call notes, a dispositioned contact list, completion and coverage reports, and opt-out and DNC logs. The company reports what actually happened and states plainly that it never invents client logos, testimonials, metrics, or ratings. For multi-park operators, the same managed service also runs renewal and retention calls, win-back campaigns for dormant guests, and multi-language outreach, all under the same consent-first rules.
Pros
- Managed service: list review, scripting, compliance, monitoring, and reporting handled for you
- Strict list and consent discipline; unsupportable lists declined before you spend anything
- Full campaign cost known before launch, rate locked mid-campaign
- Real outcome reporting with no invented numbers
- Naturally pairs with renewal, retention, and win-back campaigns for seasonal campers
Cons
- It's a service, not self-serve software; campaigns are run for you rather than configured in-house
- Requires documented consent records on your guest list before launch
- Setup and management fees are quoted per campaign rather than published as flat rates
Best for: RV park groups, campground chains, and multi-location outdoor hospitality operators who want a managed, compliance-forward calling service to enroll past guests into loyalty programs without hiring staff or buying call center software.
#2 Happy Rewards — Contact for pricing
Happy Rewards (happyrewards.io) is a loyalty platform built specifically for campgrounds and outdoor hospitality businesses. According to their website, the platform lets campground owners launch a digital, customizable rewards system aimed at turning one-time visitors into repeat guests. The company frames the retention argument with numbers any operator will recognize: the probability of selling to a brand-new customer runs roughly 5% to 20%, while selling to an existing customer sits between 60% and 70%. The platform's focus is the loyalty program itself: frequent camper points, tiered status, digital membership cards, and rewards for repeat bookings. Happy Rewards points to established programs like KOA Rewards as the model, noting KOA's tiered structure, points that convert to cash off future stays, and app-based tracking as examples of what well-designed campground loyalty looks like. For a park that wants the program engine rather than the outreach, this is a reasonable fit: guests earn and redeem through the system once they're in it. What it doesn't do on its own is pick up the phone and enroll the thousands of past guests sitting in your reservation database, which is why many operators pair a loyalty platform with a managed enrollment calling campaign.
Pros
- Campground-specific design rather than a generic retail loyalty tool
- Supports points, tiers, and digital membership cards in one system
- Backed by clear retention data the company publishes on its site
- Simpler to launch than building a custom program from scratch
Cons
- No managed outbound enrollment calling; enrollment depends on your own marketing
- Pricing is not published, so budgeting requires a sales conversation
- Smaller provider compared with established campground networks like KOA
Best for: Individual campgrounds and small park operators that want a purpose-built digital loyalty program to reward repeat stays, and that can drive enrollment through their own booking flow.
#3 Insider Perks — Contact for pricing
Insider Perks (insiderperks.com) is a marketing and branding agency that works with campgrounds and RV parks, and it has published one of the more practical guides on building an RV park loyalty program. The company's approach is grounded in real examples: Modern America Campgrounds' Freedom Points program with its Silver-to-Diamond tiers, Sunland's five-points-per-dollar model, and New York State's one-point-per-dollar pilot across 119 public campgrounds. Their guidance is refreshingly concrete about the economics: keep total reward cost near 5% of site income, set an 18-month expiration window, and cap how much of a single bill points can cover. Where Insider Perks earns a spot on this list is enrollment strategy. Their published advice includes making sign-up take about ten seconds with a pre-checked opt-in box in the booking engine, a QR code on the Wi-Fi splash page, a 250-point welcome bonus, and a digital wallet pass in the confirmation email. They also recommend staff training and incentives, local partner perks, and a 90-day rollout plan. That said, the enrollment tactics they describe are largely digital and in-person. For parks with a large database of past guests who book by phone or never touch the booking engine, an enrollment calling campaign fills the gap their playbook leaves open.
Pros
- Campground-specific expertise with published, practical program design guidance
- Concrete enrollment tactics that reduce friction to roughly a ten-second sign-up
- Grounded economics advice that protects park margins
- Cites real programs and operators rather than generic retail examples
Cons
- Agency services rather than software; you still need tools to run the program
- Enrollment tactics are digital and in-person, with no managed outbound calling
- Pricing is not published and depends on project scope
Best for: Campground operators that want expert help designing and launching a loyalty program from scratch, with hands-on marketing and branding support.
The pattern across all three solutions is the same: the loyalty program is only half the job, and enrollment is the half that actually pays. KOA's own numbers make the case, with Rewards campers driving roughly half of total nights at its campgrounds, and Deloitte's research shows consumers actively use only about five of the eight programs they join. A camper who never enrolls is a camper you'll pay full acquisition cost to win back next season. If you already have a loyalty platform or an agency-designed program, the missing piece is usually a direct, personal route to the guests already in your reservation database. That's where a managed enrollment calling campaign earns its keep. My AI Call Center runs those calls for you against approved, permissioned guest lists, with consent records checked before launch, TCPA-forward compliance on every call, and a full outcome report when it's done. Calling starts at 9¢ per connected minute, the rate is locked for the campaign, and the first campaign review is free. You'll know the full cost before you approve anything. Start your free campaign review at myaicallcenter.app or email [email protected], and turn last season's guests into this season's members.
Frequently asked questions
Why should an RV park use phone calls for loyalty program enrollment?
Most enrollment tactics live in the booking engine or on a Wi-Fi splash page, which means they only reach guests who are already on your website. A large share of past campers never touch your booking flow between trips. A phone call reaches the guests sitting in your reservation database, including seasonal visitors and older guests who book by phone. Research cited by My AI Call Center also shows personalized outreach can lift spending 12 to 18% among enrolled customers, so the enrollment call is doing double duty: signing the guest up and making the program feel personal.
What makes My AI Call Center different?
It's a managed service rather than software. You buy campaigns that the team runs for you, each scoped around one clear goal and quoted in full before launch. The list discipline is the biggest differentiator: only approved, permissioned, or reviewed lists are called, consent records are checked before any campaign launches, and bought lists without clear permission records are flagged and usually declined. Compliance is built in, with AI disclosure on every call, immediate opt-out handling, and DNC requests carried across all campaigns. And the company reports what actually happened, with a stated policy of never inventing client logos, testimonials, metrics, or ratings.
How much does My AI Call Center cost?
Calling starts at 9¢ per connected minute, tiered by volume, and the rate is agreed before launch and doesn't move mid-campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you didn't choose. The first campaign review is free, so you'll know the full number before approving anything.
Can My AI Call Center call our past guests if we bought a contact list?
Probably not, and that's intentional. List source and consent records are reviewed before any campaign launches. Bought lists without clear permission records are flagged, and in most cases declined, because AI-generated voices are treated as artificial voices under the TCPA and require prior express consent. If your list won't support the campaign, they tell you plainly before you spend anything. Lists built from your own past reservations and opt-ins are the right starting point.
Should we use a loyalty platform or a calling service?
For most parks, the answer is both, in sequence. A platform like Happy Rewards gives you the program engine: points, tiers, and redemption once a guest is enrolled. A managed calling campaign drives the enrollment itself, especially among past guests who never see your booking engine. Insider Perks' published guidance points in the same direction: make sign-up nearly effortless wherever guests already are, and use every channel you have. The phone is simply the channel most parks haven't used yet.
What do we get when an enrollment campaign finishes?
You get a named outcome report with disposition codes (confirmed, qualified, enrolled, opted out, no answer), per-call notes, a dispositioned contact list, outcome counts, routed follow-ups, a completion and coverage report, and opt-out and DNC logs. Enrollment confirmations and follow-up requests route back into the CRM and scheduling tools you already run, and hot leads can transfer to your team live or land in your CRM.