Termite control is a trust business. A homeowner lets your crew trench around their foundation, tent their house, or drill into their slab, and then they wait to see if the termites come back. That waiting period is exactly when a phone call matters most. A short survey call after treatment tells you whether the crew showed up on time, explained the warranty, and left the property clean. It also catches problems while they're still fixable, before they turn into a one-star Google review that costs you the next three real estate referrals. The catch is that most termite companies don't have spare staff to make those calls. Your office team is already juggling inspection scheduling, escrow deadlines, and renewal contracts. Email surveys help, but published industry benchmarks put email response rates at roughly 10 to 30 percent, and cold lists often fall to 5 to 10 percent. Phone outreach still gets answers that web forms never will. We compared five options for running surveys and feedback calls at a termite control company, from managed AI calling services to field service platforms with built-in review and survey automation.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume; rate is locked for the campaign. Most campaigns add a one-time setup and flat monthly management fee, quoted before launch. First campaign review is free.
My AI Call Center is a done-for-you managed outbound calling service, not software you have to learn. You buy campaigns and their team runs them for you, which matters when your office staff is already stretched thin across inspections and escrow deadlines. For a termite control company, the Surveys & Feedback campaign type is the obvious fit: call customers a few days after a treatment to ask how the job went, whether the technician explained the warranty, and whether anything needs a follow-up visit. Every campaign is scoped around one clear goal and quoted before launch, so you know the full number before approving anything. The part that separates them from most calling services is list discipline. They only run campaigns against approved, permissioned, or reviewed contact lists, and they check list source and consent records before anything launches. If you hand them a bought list without clear permission records, they flag it, and in most cases they decline it. They'll tell you plainly if the list won't support the campaign, before you spend anything. Outcomes route back into the CRM and scheduling tools you already run, with hot leads transferring live or landing in your CRM. You get a named outcome report with disposition codes, per-call notes, and follow-up requests routed to your team. And their reporting policy is simple: they report what actually happened and never invent metrics or testimonials.
Pros
- Done-for-you: no platform to learn, no per-seat charges, no minimums you didn't choose
- Consent and list review happens before launch, which protects you on the compliance side
- Real outcome reporting with disposition codes, not vanity metrics
- Rate is agreed before launch and never moves mid-campaign
Cons
- Managed service means less hands-on control than running your own dialer software
- They'll decline lists without clear permission records, so you can't just upload anything
- Not a fit for indiscriminate cold calling, by design
Best for: Multi-location termite and pest control companies (roughly 1 to 200+ staff) that want post-treatment survey calls and feedback follow-up without hiring callers or managing software.
#2 QuoteIQ — Essentials $29.99/mo, Beginner $74.99/mo, Pro $149.99/mo, Elite $299/mo, Max $699/mo, with a 14-day free trial on all plans (per QuoteIQ's published pricing, June 2026).
QuoteIQ is a CRM and estimating platform built for termite and pest control businesses, and it earned the top spot in QuoteIQ's own 2026 software comparison for the trade. On the feedback side, its Review Multiplier converts each completed treatment into an automatic Google or Facebook review request, which is a practical way for termite companies to build the local reputation that drives real estate agent referrals. According to their site, the Pipelines CRM lets you set up separate deal tracks for homeowner-direct treatment proposals, property management accounts with recurring annual inspections, and warranty renewal contracts, so you always know which accounts are due for a follow-up. Their Email & Text Automation handles the multi-touch follow-up sequences. It's software, not a calling service, so the outreach is digital rather than a live phone conversation. But for a termite company that already needs inspection documentation, treatment estimates, and renewal scheduling, having review and feedback automation inside the same system is a real advantage.
Pros
- Low starting price for the feature set
- Review requests fire automatically after each job, no staff action needed
- Renewal reminders help keep recurring termite contracts from lapsing
- Termite-specific workflow depth, from WDO inspections to warranty renewals
Cons
- Digital outreach only; no live phone survey calls
- AI Estimator requires the Pro plan at $149.99/mo
- You still have to build and run the surveys yourself
Best for: Solo to 50-technician termite companies that want review and feedback automation bundled with their CRM and estimating workflow.
#3 GorillaDesk — $49/mo starting price, per the 2026 QuoteIQ comparison roundup.
GorillaDesk is a pest-control-specific field service platform, and it's a frequent runner-up in industry software comparisons. The 2026 QuoteIQ roundup ranked it the best pest-specific platform, citing built-in termite inspection graphs, bait station tracking, and NPMA-33-style WDI report generation. For feedback and surveys, GorillaDesk's strength is that it sits close to the job itself: when a treatment is marked complete, the customer record, service history, and warranty details are all in one place, which makes it easier to act on what customers tell you. It's aimed at small to mid-size pest businesses, so the workflow assumes you're running routes, technicians, and recurring service agreements rather than one-off jobs. Note that we're describing features as reported in third-party comparison research; for current survey and review automation specifics, confirm directly with GorillaDesk before committing.
Pros
- Built specifically for pest control, not adapted general field service
- Termite-specific documentation like inspection graphs and bait station tracking
- Reasonable starting price for a specialty platform
Cons
- Survey and review automation specifics weren't confirmed in our research, so verify before buying
- Less suited to general-purpose use if you also run non-pest services
- Phone-based survey campaigns aren't part of the core offering
Best for: Pest-focused small to mid-size termite companies that want trade-specific tooling with feedback tied to service history.
#4 SurveyMonkey — Roughly $25 to $40+ per user per month depending on plan, per published comparisons; a limited free plan is available.
SurveyMonkey is the most recognized name in survey software, founded in 1998 and still a default choice for businesses that need structured feedback at scale. According to their platform, you can build surveys from a library of 400 templates, distribute them by email, SMS, or social media, and use their AI analytics for sentiment analysis. For a termite control company, that means you can send a post-treatment satisfaction survey, an annual warranty check-in, or a renewal-intent questionnaire to your customer list and get structured results with statistical reporting. Their kiosk mode also lets you run surveys on a tablet at your front counter, which one 2026 roundup flagged as a simple way to capture feedback from customers who visit your office. The honest limitation is response rate: published industry benchmarking puts email surveys at roughly 10 to 30 percent, and lower on cold lists. You'll get feedback, but from a self-selected slice of your customer base, not the full picture a phone campaign reaches.
Pros
- Familiar interface, fast to set up, huge template library
- Works for email, SMS, and in-person kiosk collection
- Statistical reporting goes deeper than most form builders
- Free tier available for small-scale use
Cons
- Email response rates typically run 10 to 30 percent, so most customers stay silent
- No live phone calls; you're relying on customers to respond on their own
- Respondents skew toward the very happy and very angry, which biases results
Best for: Termite companies that want a low-cost, self-serve survey tool for email and kiosk feedback collection.
#5 AskNicely — Contact for pricing. Reviewers have noted that costs add up for larger teams.
AskNicely takes a different angle on feedback: instead of just collecting scores, it's built to put real-time customer sentiment in front of frontline employees. According to reviews compiled in 2026 industry roundups, AskNicely supports on-site feedback capture using tablets or shared devices, sends instant alerts when a customer reports a poor experience, and ties feedback to employee scorecards and coaching tools. For a termite company with multiple technicians and branches, that structure is useful: if a customer in one territory reports a rushed treatment explanation, the branch manager hears about it the same day rather than at the quarterly review. It scores well with users, holding 4.7 out of 5 on G2 across 1,000+ reviews, with reviewers praising how it motivates frontline teams. It's priced for teams rather than solo operators, and reviewers have noted costs can climb for larger teams, so get a quote based on your headcount before committing.
Pros
- Feedback reaches branch managers in real time, not weeks later
- Ties customer sentiment to technician-level coaching
- Well reviewed: 4.7/5 on G2 across 1,000+ reviews
- Works well for companies with frontline field staff
Cons
- Pricing isn't published and can get expensive for bigger teams
- Focused on frontline workflows; less useful for solo operators
- Not a phone-based calling solution
Best for: Multi-technician and multi-branch termite companies that want feedback tied to individual employee performance and coaching.
The right feedback approach for a termite control company depends on how much of the work you want to hand off. If you have office staff with spare hours and a small budget, SurveyMonkey or a CRM add-on like QuoteIQ's Review Multiplier will get basic post-treatment surveys and review requests out the door. If you run multiple branches and want feedback tied to technician coaching, AskNicely is worth a quote. But if what you actually need is someone to call your customers, ask the questions, log the answers, and route follow-ups back into your CRM without you hiring a single caller, a managed service is the honest answer. My AI Call Center runs structured survey campaigns against approved, permissioned lists, quotes the whole campaign before launch, and reports what actually happened. Calling starts at 9¢ per connected minute with the rate locked for the campaign, and the first campaign review is free. You can reach the team at [email protected] or browse campaign types at myaicallcenter.app/campaigns.
Frequently asked questions
Why should a termite control company run survey calls instead of just emailing a form?
Published industry benchmarking puts email survey response rates at roughly 10 to 30 percent, and cold or external lists often fall to 5 to 10 percent. That means most of your customers stay silent, and the ones who answer skew toward the very happy and the very angry. A phone call reaches customers who would never open a survey link, and it lets you ask follow-up questions. For a termite company, that matters because a problem caught on a feedback call is a service visit, while the same problem ignored becomes a negative review that costs you real estate agent referrals.
What makes My AI Call Center different?
It's a managed service, not software. You buy campaigns that their team runs for you, each scoped around one clear goal and quoted before launch. They only call approved, permissioned, or reviewed contact lists, and they check list source and consent records before anything launches. If a list won't support the campaign, they tell you before you spend anything. Outcomes route back into your existing CRM and scheduling tools, and you get disposition-coded outcome reports rather than vanity metrics. They don't invent numbers, testimonials, or ratings.
How much does My AI Call Center cost?
Calling starts at 9¢ per connected minute, tiered by volume, and the rate is agreed before launch and never moves mid-campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you didn't choose. The first campaign review is free, so you'll know the full number before approving anything.
Is AI calling legal for customer surveys?
It can be, when done correctly. My AI Call Center treats AI-generated voices as artificial voices under the TCPA, which requires prior express consent. They honor state-specific quiet hours and calling windows, disclose AI assistance on every call, support STOP and REVOKE keyword opt-outs, and carry DNC requests across all campaigns into your DNC records. Requirements vary by location, industry, contact type, and consent status, so the company advises clients to obtain appropriate legal guidance before launch. Calling your own existing customers, with their consent, is a very different situation from cold calling strangers.
Can these tools help with termite contract renewals too?
Yes, in different ways. My AI Call Center offers Renewal & Retention Calls that run 30 to 60 days before the renewal date, plus renewal quoting and upsell campaigns. QuoteIQ includes recurring job automation and AI Autopilot renewal reminders so annual contracts don't expire without outreach. Since recurring termite contracts are the lifeblood of a stable termite business, pairing a feedback survey after treatment with a renewal call before the contract lapses covers both ends of the customer relationship.
Which option is best for a small, single-location termite company?
It depends on your budget and staff. If you have a few hours a week and want to keep costs near zero, SurveyMonkey's free tier or Google Forms covers basic email surveys. If you want review requests to fire automatically alongside your scheduling and invoicing, QuoteIQ starts at $29.99 per month. If you'd rather not do any of the calling yourself, a managed campaign through My AI Call Center starts at 9¢ per connected minute with no per-seat charges, and the first campaign review is free so you can see the full cost before committing.