If you run a senior living placement service, you already know the follow-up call matters as much as the placement itself. Families make one of the biggest decisions of their lives with your help, and the weeks after a move are when problems surface: a care concern, a billing confusion, a resident who isn't settling in. The agencies that catch those signals early keep placements intact, protect referral relationships, and generate the reviews and testimonials that drive new referrals. The catch is capacity. Most placement agencies are small teams, and post-placement check-ins are usually the first thing that slips when new referrals pile up. This guide compares five options for running surveys and feedback calls in 2026, from managed AI calling campaigns to senior-care survey specialists and placement-specific software with built-in follow-up tools. We focused on what each one actually does, who it fits, and what it costs, using only what the vendors publish. Our top pick is My AI Call Center, a done-for-you managed calling service that runs structured survey and feedback campaigns against approved, permissioned lists, starting at 9 cents per connected minute.
#1 My AI Call Center — Calling starts at 9 cents per connected minute, tiered by volume. Most campaigns add a one-time setup and a flat monthly management fee, both quoted before launch. No per-seat charges or platform bill. The first campaign review is free.
My AI Call Center is a done-for-you managed outbound calling service, owned and operated by AIQ Labs out of Halifax, Nova Scotia, with an operating base in Austin, Texas. The model is simple: you buy campaigns that they run for you. There's no software to learn and no seats to license. Each campaign is scoped around one clear goal, quoted before launch, and nothing goes live until you approve the script, disclosure, opt-out handling, and escalation path. For a placement agency, that means you can hand over a list of placed clients and family members and get back a dispositioned contact list with outcome counts, per-call notes, and follow-up requests routed into your CRM.
Pros
- Managed service means you approve the script and never run the dialer yourself
- Consent and list-source review happens before you spend anything; weak lists get flagged or declined
- Transparent pricing locked before launch, with no invented metrics in reporting
- Outcomes route directly into your CRM, so hot follow-ups reach your team fast
- Compliance-forward: AI disclosure, keyword opt-outs, and DNC logs on every campaign
Cons
- Not a fit for indiscriminate cold calling; lists without clear permission records are usually declined
- You don't get a self-serve dashboard to tinker with mid-campaign; changes go through the team
- Setup and management fees are quoted per campaign rather than published flat rates
Best for: Multi-location placement agencies and senior care organizations that want post-placement surveys, health check-ins, and feedback calls handled end to end without hiring more callers.
#2 PLACED — Contact for pricing
PLACED is senior placement software and a CRM built specifically for placement agencies, covering the workflow from first referral to final invoice. According to their website, one recently enrolled agency generated 44 referrals in 60 days and invoiced over $100,000 in placement revenues on the platform. Where PLACED matters for this list is its post-placement client care: automated health check-ins and satisfaction surveys sent to clients and family after every placement, which the company says flag readmission risks early and gather real feedback on the facility. That's a survey capability built into the same system that manages your pipeline, contracts, and billing, so feedback lands next to the client record it belongs to. The platform also includes a communications hub with VOIP dialing, SMS, and email, plus a pre-loaded database of 91,000+ facilities across all 50 states.
Pros
- Survey and check-in features are purpose-built for placement, not generic
- Feedback sits alongside the full client record, pipeline, and billing
- Day-one value from the pre-loaded facility and referral partner database
Cons
- It's software you run yourself, not a managed calling service
- Automated check-ins are sent through the platform's channels; there's no managed human or AI phone campaign included
- Pricing isn't published, so you need a demo to compare costs
Best for: Placement agencies that want post-placement surveys and check-ins natively tied to their CRM, contracts, and invoicing in one system.
#3 Holleran — Contact for pricing
Holleran is a research and consulting firm that has served senior living organizations and older adult communities for over 30 years, according to its listing in the Senior Living Supplier Directory. Its core offering for this use case is resident and employee surveys: in-depth research that identifies trends in resident and employee engagement and satisfaction. Holleran's Engagement Index is designed to help providers understand how residents experience their communities and where to act. For a placement service, that's a different angle than the others on this list. Holleran doesn't run your follow-up calls; it conducts formal research on the communities themselves, which can be useful if you want independent, structured data on the facilities you recommend rather than only feedback on your own placement process.
Pros
- Deep senior-living-specific research experience spanning three decades
- Independent third-party methodology adds credibility to results
- Engagement Index enables benchmarking across communities
Cons
- Focused on community-level research rather than post-placement follow-up calls for your clients
- Formal research engagements typically cost more and run on longer timelines than a calling campaign
- No published pricing
Best for: Senior living operators and placement networks that want formal, third-party resident and employee engagement research.
#4 Pinnacle Quality Insight — Contact for pricing
Pinnacle Quality Insight appears in the Senior Living Supplier Directory as a provider focused on employee retention and customer satisfaction in senior care and senior living. According to its directory listing, the company works through surveys and software to help providers understand both customer and employee experiences. Its parent brand, HCP, is described in the listing as a leader in the post-acute care space for experience measurement. For placement services evaluating communities, this kind of ongoing satisfaction measurement is a useful signal: communities that track and act on resident satisfaction tend to deliver better outcomes for the families you place there. Pinnacle's tools are aimed at the care providers themselves, so a placement agency would typically encounter them as a data source or recommend them to partner communities rather than run them directly.
Pros
- Dual focus on customer satisfaction and employee retention, which research links to care quality
- Specialized in senior care rather than generic survey software
- Established presence in post-acute care measurement
Cons
- Built for care providers, so placement agencies can't use it to survey their own client families directly
- No outbound calling component for post-placement feedback calls
- Pricing requires contacting the company
Best for: Senior living and post-acute care providers measuring resident and employee satisfaction, and placement agencies seeking satisfaction data on partner communities.
#5 WeCare Connect — Contact for pricing
WeCare Connect is described in the Senior Living Supplier Directory as a survey provider for senior care organizations. Its approach harnesses insights through the voice of employees, residents, and patients so organizations can build a culture that keeps retention high and ratings up. The company notes it discovered first-hand the power of listening across those groups. For senior living placement services, WeCare Connect represents the survey-specialist option: a vendor whose whole business is designing and running feedback programs in care settings, rather than a general-purpose survey tool adapted to the industry. That specialization matters when your respondents are seniors and their family members, since question design, tone, and follow-up all need to account for an older audience and emotionally charged decisions.
Pros
- Focused exclusively on senior care rather than serving every industry
- Covers both resident and employee voice in one program
- Retention and ratings outcomes are the stated focus
Cons
- Survey-centric; no managed calling campaigns for post-placement check-ins
- Limited public detail on methodology and deliverables compared to larger research firms
- No published pricing
Best for: Senior care organizations that want a dedicated survey partner with domain experience in resident and employee feedback.
The right choice depends on what you're actually trying to learn. If your goal is to check in with placed clients and their families by phone, catch problems early, and route follow-ups to your team, a managed calling campaign is the most direct path. My AI Call Center runs those campaigns for you against approved, permissioned lists only, with the script, disclosure, and escalation path approved before anything launches. Calling starts at 9 cents per connected minute, the rate is locked for the campaign, and the first campaign review is free. You get a dispositioned contact list, outcome counts, and routed follow-ups, with no invented numbers in the reporting. If you'd rather run surveys inside your own placement CRM, PLACED's automated post-placement check-ins are worth a demo. If you want independent research on the communities themselves, Holleran, Pinnacle Quality Insight, and WeCare Connect all measure resident and employee satisfaction in senior care settings. Ready to set up your first feedback campaign? Email [email protected] or start with a free campaign review at myaicallcenter.app/campaigns.
Frequently asked questions
What makes My AI Call Center different?
It's a managed service, not software. You buy campaigns that their team runs for you, scoped around one clear goal and quoted before launch. List discipline is a core part of the offer: only approved, permissioned, or reviewed lists are called, and consent records are checked before any campaign starts. They'll tell you plainly if a list won't support the campaign before you spend anything. Reporting uses disposition codes and per-call notes rather than invented metrics, and opt-outs are logged and honored immediately.
How much do managed survey calls cost?
With My AI Call Center, calling starts at 9 cents per connected minute, tiered by volume. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you didn't choose. The first campaign review is free, so you know the full number before approving launch.
Are AI survey calls compliant for senior living contacts?
AI-generated voices are treated as artificial voices under the TCPA, which means prior express consent is required before calling. My AI Call Center honors state-specific quiet hours and day restrictions, includes AI disclosure on every call, and supports keyword opt-outs like STOP and REVOKE. Recipients can ask whether the call is AI-assisted, request a human, or opt out. DNC requests are respected across all campaigns and carried into client DNC records. Requirements vary by location, industry, and consent status, so get appropriate legal guidance before launch.
Why do post-placement feedback calls matter for placement agencies?
The weeks after a move are when issues surface, and residents usually become dissatisfied long before anyone leaves. Regular check-ins let you fix problems proactively, protect the placement, and strengthen referral relationships with the community. Feedback also feeds the reviews and testimonials that drive new family referrals. Research cited across the industry consistently links satisfaction measurement to retention, which is why the agencies that follow up systematically keep more placements intact.
Can survey results integrate with my CRM?
With My AI Call Center, yes. Outcomes, bookings, and follow-up requests route back into the CRM and scheduling tools you already run, and hot leads can transfer to your team live or land in your CRM. PLACED takes a different approach: its surveys and check-ins live inside its own placement CRM, so if you use PLACED as your system of record, feedback stays there natively.
Should a placement agency use a survey specialist or a calling service?
It depends on the question you're asking. If you want to know how your placed clients and their families are doing, phone-based feedback calls reach people who ignore email surveys, and a managed service like My AI Call Center runs them without adding staff. If you want independent benchmark data on the communities you recommend, a senior care research firm like Holleran or WeCare Connect is the better fit. Many agencies use both: calls for your own clients, formal research for evaluating partners.