A loyalty program only pays off if patients actually join it. Plastic surgery practices know this from experience: industry writing on cosmetic patient retention consistently reports that converting an existing patient runs at 60-70%, versus 5-20% for a stranger, and that keeping a patient costs far less than winning a new one. But enrollment rarely happens on its own. Your patients are busy, a sign-up link in an email gets ignored, and your front desk staff don't have hours to call every eligible patient to walk them through program benefits. That's where structured enrollment outreach comes in. A well-run enrollment campaign calls your approved patient list, explains the program in plain language, answers questions, and confirms enrollment, with outcomes routed back into your CRM. In this 2026 guide, we compare five solutions that help plastic surgery practices drive loyalty program enrollment, from a managed AI calling service to loyalty platforms built specifically for aesthetic practices. We evaluated each on list and consent discipline, campaign structure, pricing transparency, and fit for multi-location practices.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume; most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. First campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service owned and operated by AIQ Labs, based in Halifax, Nova Scotia, with an operating base in Austin, Texas. It isn't software you configure yourself. You buy campaigns that the team runs for you, each scoped around one clear goal and quoted in full before launch. For plastic surgery practices, the Loyalty Program Enrollment campaign calls approved, permissioned, or reviewed patient lists to walk existing patients through your program's benefits, answer their questions, and capture enrollment confirmations, with outcomes and follow-up requests routed directly back into the CRM and scheduling tools you already run. Hot leads can transfer to your team live or land in your CRM. The campaign pairs naturally with other clinic campaign types, including appointment reminders, renewal and retention calls, win-back and reactivation calling for 12-24 month dormants, and multi-language campaigns, with Spanish the most common.
Pros
- Fully managed service: list review, scripting, compliance, monitoring, and reporting handled for you
- Strict list and consent discipline; unsupportable lists are declined before you spend anything
- Full campaign cost known before launch, and the rate never moves mid-campaign
- Real outcome reporting with no invented numbers, plus opt-out and DNC logs
- Pairs naturally with renewal, retention, and lapsed-patient re-engagement campaigns
Cons
- It's a service, not self-serve software, so campaigns are run for you rather than configured in-house
- Requires documented consent records on your patient list before launch
- Setup and management fees are quoted per campaign rather than published as flat rates
Best for: Plastic surgery practices and multi-location clinic groups that want managed, compliance-first loyalty enrollment calling without hiring staff or buying call center software
#2 Preferred Patron — Core package starts at $199/mo per location; Max package is $299/mo per location. No contracts and no setup fees, according to their website.
Preferred Patron offers a loyalty platform built specifically for plastic surgery practices, with a dedicated program page and pricing. According to their website, the platform focuses on turning patient satisfaction into referrals and repeat visits through points, rewards, and built-in SMS and email automation. Practices can reward referrals, reviews, and rebooked services with points and VIP perks, and capture patient opt-ins quickly at checkout. The company reports a plastic surgery case study where a practice saw patient visits increase by 72% and revenue increase by 31%, though it notes these results are self-reported and vary by practice, offer design, and patient mix. Enrollment happens through staff invitations via QR code, link, or post-visit message, with a Business Associate Agreement included for HIPAA-aligned use. The platform launches in about 10-14 business days for most practices, according to their FAQ.
Pros
- Purpose-built for plastic surgery practices with dedicated pricing and packages
- Transparent per-location pricing with no contracts or setup fees
- BAA included, supporting HIPAA-aligned use in a clinic setting
- Automated follow-ups run without ongoing staff effort once configured
Cons
- Enrollment outreach is SMS/email and staff-invite based, not structured phone campaigns
- Day-to-day success still depends on staff inviting patients at checkout
- Reported results are self-reported and vary by practice, as the company itself notes
Best for: Plastic surgery practices that want a self-run loyalty platform with referral tracking and automated SMS/email outreach built in
#3 KiSS Rewards Club — Contact for pricing
The KiSS Rewards Club is a done-for-you patient loyalty program created by Catherine Maley, a well-known plastic surgery marketing consultant, and marketed as a loyalty, attraction, and retention system where the marketing is done for you. According to Maley's published material on plastic surgery loyalty programs, patients collect rewards (called KiSSes) that go toward free cosmetic services, and the practice sends personalized emails congratulating patients on their status and encouraging them to return. The program is designed to put what Maley calls golden handcuffs on patients so they return more often, refer friends, leave reviews, and share before-and-after photos. Maley's writing emphasizes why practice-built loyalty programs matter: existing patients convert at 60-70% versus 5-20% for new prospects, and it costs roughly 7x more to acquire a new cosmetic patient than to retain one. Note that Preferred Patron's case study testimonials were achieved using the same KiSS Rewards Club identity, distributed by Aesthetic Practice Consulting, LLC.
Pros
- Designed by a plastic surgery marketing specialist specifically for cosmetic practices
- Done-for-you model reduces the burden on practice staff
- Addresses the common failure points of loyalty programs, like staff resistance and lack of promotion
Cons
- Pricing is not published, so budgeting requires a sales conversation
- Enrollment engagement is email and in-office driven rather than phone-based outreach
- Limited independent performance data available outside the consultant's own material
Best for: Plastic surgery practices that want a turnkey, aesthetics-specific loyalty program with the marketing built in
#4 WaveToGet — Contact for pricing
WaveToGet, developed and supported by InfoEmpire, offers a custom-branded electronic rewards and loyalty card program for plastic surgeons. According to their website, each card combines a gift card, loyalty card, membership card, and discount card in one, custom-designed to the practice's brand with no cross-advertising. The program is built around two goals: reducing the cost of new client acquisition and increasing average client value. The company's FAQ cites market research suggesting plastic surgery clinics pay an average of $400 to acquire each new client, and positions its New Customers Section methods as a way to gain and retain a quality client for as little as $55. Cards are programmed exclusively for the practice, letting patients redeem virtual dollars, collect loyalty points, and share membership information. The platform also supports pre-paid smart gift cards sold at a discount, which the company describes as a way to bring in upfront cash and guarantee a new visitor.
Pros
- Fully custom branding keeps the loyalty program exclusive to your practice
- Combines four card types in one product, simplifying the patient experience
- Gift card sales can generate upfront cash before services are delivered
Cons
- Pricing is not published; plans are quoted through a consultation
- Acquisition and retention figures cited are from the company's own market research
- Enrollment relies on in-office card distribution rather than proactive outbound outreach
Best for: Plastic surgery clinics that want a branded physical and digital rewards card with gift card monetization built in
#5 Allē (Allergan Aesthetics) — Free for practices to participate; contact Allergan Aesthetics for program terms
Allē is Allergan Aesthetics' consumer loyalty program, the successor to Brilliant Distinctions, and it's the program most injectable patients already know about. According to coverage in Plastic Surgery Practice, Allē lets consumers earn points on more than 40 non-Allergan treatments and brands, though points can only be redeemed on Allergan items. Practices can track patient activity in the program app and see whose points expire at the end of each month, which gives staff a reason to reach out and remind patients to come in before points lapse. New York plastic surgeon David Shafer, MD, told the publication he considers loyalty rewards an advantage and that Allē is a good way to initiate patient contact. Patients who use the platform unlock an A-List VIP membership with points that never expire, gifts, and early access to offers. For practices, enrollment is largely driven by the manufacturer's brand recognition, which lowers the effort of getting patients signed up. The tradeoff, which industry consultants like Catherine Maley point out, is that manufacturer programs don't differentiate your practice since patients can redeem points at any participating provider.
Pros
- No cost to the practice and patients already recognize the brand
- Expiring points notifications give staff a concrete reason to call patients
- Points earn across many treatments, not just Allergan products
Cons
- Points redeem only on Allergan items, limiting your control over rewards
- Doesn't differentiate your practice since patients can redeem at any participating provider
- No managed outbound enrollment calling; outreach is left to your staff
Best for: Plastic surgery practices that want a zero-cost, widely recognized loyalty program for injectable and aesthetic patients, with expiring points as a natural reason to call patients back in
The right choice depends on what kind of enrollment problem you have. If you want a loyalty platform your staff runs in-house, Preferred Patron at $199/mo per location is the most transparent option, and the KiSS Rewards Club offers a done-for-you alternative built specifically for cosmetic practices. WaveToGet suits clinics that want a branded card program with gift card monetization, while Allē gives you a free, recognized program that patients will sign up for with minimal prompting. But if your real bottleneck is that eligible patients aren't hearing about the program at all, none of these platforms will pick up the phone for you. My AI Call Center runs the enrollment calls for you, against approved and permissioned patient lists only, with consent records checked before anything launches and TCPA-compliant AI disclosure on every call. You approve the script and escalation path, the rate is locked before launch at 9¢ per connected minute to start, and you get a dispositioned outcome report with real numbers, not invented ones. The first campaign review is free, and the full cost is known before you approve launch. If you're ready to enroll more of the patients you already have, start with a campaign review at myaicallcenter.app or email [email protected].
Frequently asked questions
What makes My AI Call Center different from other solutions on this list?
Most solutions here are loyalty platforms: they give you the software or card mechanics, but your staff still has to drive enrollment. My AI Call Center is a managed calling service. You buy campaigns that the team runs for you, each scoped around one clear goal. The Loyalty Program Enrollment campaign calls your approved, permissioned, or reviewed patient list, explains your program, captures enrollment confirmations, and routes outcomes back into your CRM. List source and consent records are checked before launch, and the company tells you plainly if a list won't support the campaign before you spend anything.
How much does loyalty program enrollment calling cost?
With My AI Call Center, calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch, and there are no per-seat charges or platform bills. The first campaign review is free. For comparison, Preferred Patron's loyalty platform starts at $199/mo per location for the Core package and $299/mo for Max. WaveToGet and the KiSS Rewards Club require a consultation for pricing.
Is AI calling compliant for plastic surgery practices?
It can be, when it's done right. My AI Call Center treats AI-generated voices as artificial voices under the TCPA, which means prior express consent is required before calling. Every call carries AI disclosure, recipients can request a human or opt out using STOP or REVOKE keywords, opt-outs are logged and honored immediately, and DNC requests carry across all campaigns into your DNC records. State-specific quiet hours and calling window rules are honored, and clinic campaigns follow HIPAA-compliant communication standards. The company notes that campaign requirements vary by location, industry, and consent status, and clients are responsible for obtaining appropriate legal guidance before launch.
Why can't I just use email and SMS to enroll patients in my loyalty program?
You can, and you probably should use them. Preferred Patron and similar platforms include automated SMS and email outreach for birthdays, rebooks, and win-backs. The problem is that email alone rarely cuts through. Industry research cited by My AI Call Center found consumers enroll in an average of 8 loyalty programs but actively engage with only 5, so passive sign-up links tend to sit unopened. A phone call lets you explain the program, answer questions about rewards and eligibility, and confirm enrollment on the spot, which is why structured enrollment calling exists as a complement to, not a replacement for, your other channels.
Should a plastic surgery practice use a manufacturer program like Allē or build its own loyalty program?
Both can work, and many practices run both. Manufacturer programs like Allē, Obagi Premier Points, and Merz's Xperience+ are free to join and patients recognize them, which makes enrollment easy. The tradeoff, which consultants like Catherine Maley point out, is that patients can redeem manufacturer points at any participating practice, so the program doesn't build loyalty to you specifically. A closed-loop program you control, whether built on a platform like Preferred Patron or the KiSS Rewards Club, rewards your referrals, reviews, and rebooks, keeping the loyalty inside your practice.
What results can a loyalty program actually deliver for a plastic surgery practice?
It depends on your program design and follow-through, so treat published numbers carefully. Preferred Patron shares a plastic surgery case study with a 72% increase in patient visits and 31% revenue increase, but the company itself notes results are self-reported and vary by practice, offer design, and patient mix. Maley's published material on cosmetic patients reports that existing patients convert at 60-70% versus 5-20% for new prospects, and that retention costs far less than acquisition. My AI Call Center's policy is to report what actually happened and never invent metrics, so your enrollment campaign results come as a dispositioned outcome report with real counts of enrolled, opted-out, and no-answer calls.
How long does it take to launch an enrollment calling campaign?
With My AI Call Center, the process runs through six structured steps: campaign review and goal setting, list and consent review, connecting your systems, script and escalation approval, launch with real-time monitoring, and outcome routing. Nothing launches until you approve the script, disclosure, opt-out handling, and escalation path, so the timeline depends partly on how quickly you approve. For comparison, Preferred Patron states most plastic surgery practices go live on their platform in about 10-14 business days.