Healthcare staffing agencies are fighting for a smaller pool of work than they had three years ago. AHCA/NCAL reported that temporary agency usage in nursing homes fell about 44% since Q4 2022, and SIA data shows per diem nursing still contracting in 2026. In a market like that, the clinicians and facilities already in your database are worth more than ever. A lapsed clinician who worked a dozen shifts for you last year is cheaper to re-engage than a new candidate is to source, and a facility that stopped sending fill requests your way can often be won back with one well-timed call. The problem is capacity. Recruiters are buried, outbound calling always loses to the phone ringing right now, and the dormant list keeps growing. That's where structured re-engagement calling services come in. We reviewed five providers for 2026, comparing how each handles list discipline, consent, compliance, routing, and reporting, because those four things decide whether a win-back campaign produces placements or just complaints. Here's how they stack up.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume, with a one-time campaign setup fee and flat monthly management fee quoted before launch. The first campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service built around one promise: run more useful calls without building a bigger call center. Owned and operated by AIQ Labs, with a base in Halifax, Nova Scotia and an operating presence in Austin, Texas, the company runs structured AI-powered calling campaigns against approved, permissioned, or reviewed contact lists only, never indiscriminate cold calling. For healthcare staffing agencies, that matters. Your lapsed member list is made up of people who already know you: clinicians who worked placements before going quiet, and facilities that used to send regular fill requests. The Lapsed Member Re-Engagement campaign is scoped around one clear goal per campaign, such as confirming interest in returning to the bench or reopening a facility relationship, and the full campaign is quoted before it launches.
Pros
- Fully managed service, so no software to operate and no agents to hire or train
- Strict list and consent discipline reduces TCPA and consent risk before you spend anything
- Transparent, locked pricing with the full number known before you approve launch
- Outcome-based reporting with disposition codes and routed follow-ups; no invented metrics
- Frees recruiters to focus on placements while outreach runs consistently at scale
Cons
- Not a self-serve platform; campaigns require review and approval before launch
- Only works with approved, permissioned, or reviewed lists, so poorly documented lists may be declined
- Campaign requirements vary by location and contact type, so legal review can add lead time
Best for: Healthcare staffing agencies that want a managed, compliance-forward re-engagement calling program run for them, without pulling recruiters off placements or buying software nobody has time to learn.
#2 Vars Health — Transparent, published pricing available on the Vars Health pricing page. No per-user fees for most modules.
Vars Health is healthcare staffing software built specifically for agencies rather than adapted from a generic HR tool, and it earned its place on this list because it covers the internal mechanics that make re-engagement possible. According to its own materials, the platform includes a full staffing CRM for relationship tracking with facilities, plus mass email and SMS campaigns with automation workflows you can point at dormant clinician and facility segments. If your lapsed member problem is really a data problem, meaning you don't have a clean segmented list of who lapsed, when, and why, Vars Health gives you the system of record to build one. Its AI-powered candidate matching can also surface which former clinicians fit open roles right now, which makes a win-back campaign far more targeted. Agencies using the platform have reported significant operational gains, including one per diem agency citing a 92-hour monthly reduction in admin time and another reporting a 78% reduction in time-to-hire. Pricing is published on its pricing page, which is a welcome change from quote-only vendors. The honest limitation is that Vars Health is a platform you run, so the calling work still lands on your team.
Pros
- Built specifically for healthcare staffing workflows, not adapted from generic HR software
- Published pricing rather than quote-only sales process
- Combines CRM, credentialing, scheduling, and outreach in one system
- Documented operational outcomes reported by agency customers
Cons
- It's software you operate; outbound calling still depends on your own team's capacity
- No managed calling service, so re-engagement campaigns require internal execution
- Broad feature set may be more than a small agency needs on day one
Best for: Per diem, travel nursing, allied health, and locum tenens agencies that want to manage lapsed clinician and facility relationships inside one unified staffing platform.
#3 Luma Health — Quote-based; not published. Per-message and per-minute fees may apply.
Luma Health, founded in 2015 in San Mateo, CA, is a patient engagement platform serving 1,000+ healthcare organizations across the US, UK, Canada, and the Caribbean, according to its own materials and the OmniMD 2026 review. It integrates with 80+ EHRs, including Epic, Oracle Health, MEDITECH, and athenahealth. For agencies working with clinic and health system clients, Luma is less a tool you buy for your own win-back campaigns and more a platform your healthcare clients may already run, which shapes how facility-side re-engagement conversations happen. Its conversational AI agent, Navigator, now handles proactive outbound follow-up in addition to inbound requests. According to the 2026 review, Navigator automated 95% of after-hours calls at the University of Arkansas for Medical Sciences and cut call abandonment by 40% at Sun River Health. The Spring 2026 release added Workflow Builder, a no-code orchestration engine, and users report measurable drops in no-show rates, with cited cases as high as 79% reduction. Independent ratings are strong: 4.8/5 on G2 (84 reviews) and 4.6/5 on Capterra (82 reviews). It is primarily built for health systems and multi-location groups, so smaller agencies should confirm fit before committing.
Pros
- Strong independent ratings: 4.8/5 on G2 and 4.6/5 on Capterra
- Users report significant no-show reductions, with cited cases up to 79%
- Broad EHR integration coverage across 80+ systems
- Responsive customer support and implementation team, per user reviews
Cons
- Pricing is quote-based with unclear module packaging until a formal quote
- Implementation and premium support often add cost beyond the base subscription
- Primarily built for health systems; small practices and agencies should confirm fit
- Support is ticket-based, and users report slow responses on urgent issues
Best for: Health systems and multi-location medical groups that want AI to run operational outreach workflows, relevant to agencies whose clients run on Luma.
#4 Klara (ModMed Patient Engagement) — Quote-based; not published. EHR interface sold as a separate add-on for non-ModMed practices.
Klara, founded in 2013 and acquired by ModMed in 2022, is now sold as ModMed Patient Engagement, powered by Klara, packaged with ModMed's EMA EHR and practice management software. According to the OmniMD 2026 review, Klara reaches about 80% of patients based on ModMed's own January through May 2026 data, and it holds a 4.6/5 rating on both G2 (111 reviews) and Capterra (211 reviews). The platform's core strength is two-way texting, alongside call-to-text, voicemail transcription, website messenger, digital intake with e-signature, telemedicine, broadcast messaging, reminders, and pre- and post-visit outreach. For healthcare staffing agencies, Klara is relevant in a specific way: if the clinics and groups you staff already run on the ModMed ecosystem, communication about open shifts, coverage gaps, and re-engagement of inactive clients can flow through a channel those practices actually check. It is not a calling campaign service for your own lapsed member list, and the EHR interface is sold as a separate add-on for non-ModMed practices, which is worth knowing before you evaluate it. Pricing is quote-based and not published, so budget planning requires a sales conversation.
Pros
- Tightly integrated with ModMed EMA EHR and practice management software
- Strong ratings: 4.6/5 on both G2 and Capterra
- Broad communication feature set beyond texting, including intake and telemedicine
- High reported patient reach for outreach
Cons
- Pricing is not published, so budgeting requires a formal quote
- EHR interface is a paid add-on for non-ModMed practices
- Not a managed outbound calling service for your own lapsed member list
Best for: Practices already on the ModMed ecosystem, and agencies whose clinic clients use ModMed and want communication flowing through a channel those clients check daily.
#5 PropFuel — Contact for pricing.
PropFuel is a conversational engagement platform for email and SMS built specifically for member-based organizations, and its Ask, Capture, Act methodology fits the diagnostic half of a lapsed member re-engagement program. Before you can win lapsed clinicians or facility contacts back, you need to know why they went quiet, and PropFuel's approach starts with targeted questions that capture real answers rather than generic exit-survey pie charts. The company's own published results are worth noting: a PropFuel study found that 53% of responding lapsed members in 2022 did not even know their membership had lapsed, which tells you how much win-back opportunity hides in plain communication gaps. Documented campaigns include INCOSE reinstating 1,023 members, the American Academy of Pediatrics reporting an 80% win-back rate from its engagement efforts with 2,027 all-time reinstated members, and the American Psychiatric Association using SMS alerts at grace-period milestones. For a healthcare staffing agency running a membership-style model, such as a clinician network or preferred-vendor program, PropFuel gives you a structured way to ask, capture intent, and route interested members to your team. It is email and SMS first, so voice outreach needs to come from another channel or your own staff.
Pros
- Purpose-built for member-based organizations rather than generic marketing automation
- Strong documented win-back results across multiple associations
- Captures the reasons behind lapses, not just the renewal
- Combines email and SMS in one conversational flow
Cons
- Email and SMS first; no managed voice calling component
- Pricing is not published
- Requires internal follow-through once members indicate interest
Best for: Member-based organizations, including staffing agencies running clinician networks or membership-style programs, that want to diagnose why members lapsed and route interested ones back to their team.
Re-engaging lapsed members is the cheapest growth available to a healthcare staffing agency in 2026. The relationship already exists, the consent groundwork is often already there, and reactivating a dormant clinician or facility contact costs far less than sourcing a replacement from scratch. The right tool depends on what's actually broken. If your problem is execution, meaning the dormant list exists but nobody has capacity to call it, My AI Call Center runs the campaign for you with consent checks before launch, locked pricing from 9¢ per connected minute, and disposition-coded reporting routed back into your CRM. If your problem is data, Vars Health gives you the staffing CRM and segmentation to build the list in the first place. If your problem is diagnosis, PropFuel tells you why people left. Most agencies need the first one. Start with the free campaign review: bring your goal, your list volume, and your consent records, and you'll know the full cost and scope before anything launches. No invented numbers, no surprises mid-campaign.
Frequently asked questions
What makes My AI Call Center different from a traditional call center?
It's a managed campaign service, not a dial-for-dollars call center. Every campaign is scoped around one clear goal and quoted in full before launch. My AI Call Center only calls approved, permissioned, or reviewed lists, checks list source and consent records before any campaign launches, and declines bought lists without clear permission records. You get a named outcome report with disposition codes, per-call notes, and follow-ups routed back into your existing CRM and scheduling tools. Calling starts at 9¢ per connected minute with the rate locked for the campaign.
Is AI calling compliant with TCPA rules?
My AI Call Center treats AI-generated voices as artificial voices under the TCPA, which means prior express consent is required before calls are placed. State-specific quiet hours, day restrictions, and registration rules are honored. AI disclosure is made on every call, recipients can ask if the call is AI-assisted, request a human, or opt out, and keyword opt-outs like STOP and REVOKE are honored immediately. DNC requests are carried across campaigns and into client DNC records. Campaign requirements vary by location, industry, and consent status, so clients are responsible for obtaining appropriate legal guidance before launch.
How much does a lapsed member re-engagement campaign cost?
My AI Call Center pricing starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you didn't choose. The first campaign review is free, so you know the full number before approving anything.
What kind of results can a healthcare staffing agency expect from re-engagement calling?
Results vary by list quality, lapse duration, and consent status, so no honest vendor can promise a fixed number. What the research does show is that retention economics favor win-back work: a 5% increase in retention can boost profits by 25% to 95% according to Annex Cloud data cited by Personify, and Bain research puts the cost of re-engaging a lapsed customer at one-fifth to one-seventh the cost of acquiring a new one. My AI Call Center reports what actually happened on your campaign, with disposition codes and per-call notes, rather than inventing metrics.
How long after a member lapses should we call?
Sooner is better. My AI Call Center's Win-Back & Reactivation Calling campaign typically targets 12 to 24 month dormants, and segmentation guidance from membership research sources suggests separating members who lapsed within the past 12 to 24 months from those lapsed longer. The longer someone stays dormant, the colder the trail gets, and the more the recapture cost climbs. A structured campaign against a recent lapse cohort usually outperforms a generic blast at a three-year-old list.
Do we need to buy new software to run these campaigns?
Not with My AI Call Center. It's a managed service: you buy campaigns that they run for you. Outcomes, bookings, and follow-up requests route back into the CRM and scheduling tools you already run, and hot leads transfer to your team live or land in your CRM. There's no platform to learn, no seats to buy, and no dashboard to maintain. If you'd rather keep everything in-house, a platform like Vars Health gives you the CRM and outreach automation to run campaigns yourself, but the calling work still depends on your team's capacity.
What do we need to provide before a campaign launches?
You bring the goal, the list, and the consent records. The campaign review starts with one question: what do you need the call to accomplish? Then My AI Call Center reviews list source, consent records, and calling windows. If the list won't support the campaign, they tell you plainly before you spend anything. You approve the script, disclosure language, opt-out handling, and escalation path before launch, so nothing goes out without your sign-off.