Tour operators live and die on repeat bookings. Research on travel loyalty program design shows repeat customers spend 67% more than new customers, refer others at 3 to 5 times the rate, and cost far less to acquire. But a loyalty program only pays off when travelers actually enroll, and email alone rarely gets them there. Deloitte found the average consumer belongs to 8 loyalty programs yet actively uses just 5, which means the enrollment conversation matters as much as the reward structure. Outbound calls to your existing, permissioned traveler lists have become one of the highest-leverage ways to drive enrollment, explain program value in plain language, and route interested travelers straight into your booking system. The catch: most tour operators don't run a call center, and hiring one for a single campaign rarely pencils out. In this 2026 guide, we compare seven solutions that help tour operators drive loyalty program enrollment, from managed AI-powered calling services to loyalty platforms with enrollment and engagement tools. We evaluated each on real features, pricing transparency, and fit for travel businesses working from existing customer lists.
#1 My AI Call Center — Calling starts at 9 cents per connected minute, tiered by volume, with the rate locked for the campaign. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. The first campaign review is free.
My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service from AIQ Labs, based in Halifax, Nova Scotia, with an operating base in Austin, Texas. Unlike software you configure yourself, you buy campaigns that the team runs for you, each scoped around one clear goal and quoted in full before launch. For tour operators, the Loyalty Program Enrollment campaign calls approved, permissioned, or reviewed traveler lists to invite past guests into your rewards program, with enrollment confirmations and follow-up requests routed back into the CRM and booking tools you already run. Hot leads transfer to your team live or land in your CRM.
Pros
- Fully managed service: list review, scripting, compliance, monitoring, and reporting handled for you
- Strict list and consent discipline protects your compliance posture; unsupportable lists are declined before you spend anything
- Full campaign cost known before launch, with the rate locked and no per-seat charges or platform bill
- Real outcome reporting with no invented numbers, client logos, or testimonials
- Pairs naturally with win-back, renewal, and reminder campaigns on the same traveler lists
Cons
- It's a service, not self-serve software, so campaigns are run for you rather than configured in-house
- Requires documented consent records on your traveler list before launch
- Setup and management fees are quoted per campaign rather than published as flat rates
Best for: Tour operators and multi-location travel businesses that want managed, compliance-first loyalty enrollment calling without building a call center or buying software.
#2 Kangaroo Rewards — Contact for pricing
Kangaroo Rewards offers a loyalty program platform aimed directly at tour and travel agency businesses. According to their website, the platform supports points, tiers, cashback, or a mix of reward types tailored to travelers, and it integrates with booking systems, online platforms, and in-person offices. For tour operators building a program from scratch, it covers the program mechanics side: customizable rewards, referral tools that encourage customers to bring friends and family, engagement features like personalized offers, birthday rewards, and trip anniversary perks, plus an analytics dashboard that tracks customer behavior, reward redemption, and program ROI in real time. The company positions itself as a way for smaller travel agencies to compete with airlines and hotels that have run rewards programs for decades. Where Kangaroo fits in an enrollment campaign is as the destination: a calling or outreach effort can feed signups into the program Kangaroo administers. It is not a calling tool itself, so tour operators still need a channel, whether that's outbound calls, email, or in-person enrollment, to actually get travelers signed up.
Pros
- Travel-specific positioning with reward types suited to trip purchases
- Referral and anniversary engagement features fit the seasonal rhythm of travel
- Real-time analytics for tracking program ROI
Cons
- Does not provide outbound enrollment calling
- Pricing is not published publicly
Best for: Tour operators and travel agencies that need the loyalty program mechanics themselves, with enrollment driven by another channel.
#3 Antavo — Contact for pricing
Antavo publishes detailed guidance on building travel rewards programs and, according to its blog, supports loyalty program structures relevant to travel brands, including streamlined enrollments, privilege-driven rewards, and partner rewards through coalitions with airlines, hotels, and local businesses. Their travel-focused content emphasizes that modern travelers want more than transactional point systems: their cited research notes that only 49% of customers say earning points on bookings is important, leaving room for experiential and privilege-based rewards, which Antavo's platform is built to configure. For tour operators, Antavo functions as the loyalty engine behind the program, handling earning rules, redemption, and tier structures, while enrollment itself happens through whatever channels the operator runs. The company's guidance also stresses omnichannel marketing and zero-party data collection, both relevant when you're trying to keep travelers engaged between infrequent bookings. Like most loyalty platforms, it doesn't make the enrollment call for you, so it pairs best with an outreach channel that fills the top of the funnel.
Pros
- Deep published expertise in travel loyalty program design
- Flexible reward structures beyond basic points
- Partner and coalition reward support expands redemption options
Cons
- Not a calling or outreach tool; enrollment requires a separate channel
- Pricing requires contacting the vendor
Best for: Tour operators and travel brands designing a sophisticated rewards program with experiential and partner-based rewards.
#4 Yotpo Loyalty — Contact for pricing
Yotpo offers a loyalty solution built for ecommerce brands, and according to their website it takes a strategic-partner approach rather than a pure software play. Every brand works with eCommerce loyalty experts who provide guidance from day one, helping set clear goals, structure tiers, and analyze performance for ROI. For tour operators selling trips online, Yotpo covers the program side: fully custom loyalty programs that go beyond generic points-for-purchase models, a robust reporting dashboard tracking repeat purchase rate, customer lifetime value, and member engagement, and integration with the rest of your marketing stack, including reviews, so you can reward members for leaving feedback. Their published case studies show brands using the platform to build community around membership, which matters in travel where bookings are infrequent and emotional connection drives repeat purchases. Yotpo does not run outbound enrollment calls, so tour operators would use it as the program backend while driving signups through calls, email, or on-site prompts. It's a reasonable fit if your booking flow is primarily online and you want strategic support designing the program itself.
Pros
- Strategic partnership model with expert guidance from launch
- Strong reporting on loyalty ROI metrics
- Review integration creates cohesive customer journeys
Cons
- Ecommerce-focused, less tailored to in-person or phone-driven tour sales
- No outbound enrollment calling capability
- Pricing not published
Best for: Tour operators selling primarily online who want a loyalty platform with strategic support and review integration.
#5 Smile.io — Free plan available; paid plans start at $49/month
Smile.io is a points, referrals, and VIP tiers platform that integrates directly with Shopify, BigCommerce, and WooCommerce, according to their published materials. For tour operators running online booking stores, it offers a straightforward way to launch a program: customers earn points for purchases, referrals, and social follows, and paid plans add VIP tiers for your most frequent travelers. The free plan works for stores doing under 200 orders per month, with paid plans starting at $49 per month and scaling based on order volume, which makes it one of the more accessible options on this list for smaller operators. Their own materials note the tradeoff: Smile.io is built for online commerce, and if you have physical locations or phone-driven sales, in-store and call-based enrollment isn't handled as smoothly as dedicated tools. That means a tour operator using Smile.io still needs a separate channel, such as outbound enrollment calls or email, to drive signups among past travelers. As the program backend, though, it covers the essentials without heavy implementation work.
Pros
- Published, transparent pricing with a free entry tier
- Fast setup on major ecommerce platforms
- Points, referrals, and tiers in one platform
Cons
- Built for online; weaker fit for phone or in-person enrollment
- No outbound calling capability
- Limited customization compared with enterprise loyalty engines
Best for: Small tour operators running online booking stores on Shopify or similar platforms.
#6 Loopy Loyalty — Starts at $25/month
Loopy Loyalty provides out-of-the-box digital stamp cards for Apple Wallet and Google Wallet. According to PassKit's 2026 comparison of loyalty platform providers, Loopy Loyalty suits cafes, restaurants, salons, gyms, and local retailers that reward repeat visits or purchases, replacing paper punch cards with a branded digital loyalty card while keeping the familiar collect-stamps, receive-reward experience. For tour operators with frequent, repeatable offerings, such as local day tours, walking tours, or hop-on services where travelers visit multiple times, the stamp-card model can work. Customers enroll through a QR code or link, save the card to their mobile wallet, and present it when collecting a stamp or redeeming a reward, with no separate app required. Businesses can create single- or multi-reward stamp cards, customize cards with their branding, and staff use the Stamper App to issue stamps and process rewards. The tradeoff, as PassKit notes, is that Loopy Loyalty is primarily designed for stamp- and visit-based programs, which limits its fit for high-value, infrequent trip purchases. It also doesn't run enrollment outreach, so signups depend on QR codes at your point of sale or another channel.
Pros
- Simple, low-cost entry with published pricing
- Wallet-based cards stay visible and top-of-mind
- No customer app download required
Cons
- Designed for visit-based stamp programs, not high-value trip purchases
- No enrollment outreach or calling capability
- Limited loyalty logic for tiers or experiential rewards
Best for: Tour operators with high-frequency, low-cost offerings like day tours or local experiences.
#7 PassKit — Contact for pricing
PassKit is a mobile-wallet loyalty platform for businesses with existing systems or custom wallet requirements, according to PassKit's own 2026 provider comparison. Its integration focus spans CRM, POS, APIs, and digital wallets, which means a tour operator with an established booking and CRM stack can issue wallet-based loyalty passes that stay consistent across customer touchpoints. The platform handles member enrollment, rewards, points balances, and program activity at the wallet layer, and its API-first architecture allows white-labeling so the program looks like your brand rather than a bolted-on third-party tool. PassKit's published comparison is candid about the tradeoff: complex loyalty logic may require an existing loyalty engine or source system, so it works best when you already have the program rules defined and a technical resource available. For tour operators, PassKit is a strong fit if you want travelers to carry a branded loyalty pass in their phone wallet and you have the systems in place to feed it. It does not make enrollment calls, so you'd pair it with an outreach channel to drive signups among past guests.
Pros
- Strong integration flexibility for existing tech stacks
- White-label passes keep the brand experience consistent
- Wallet cards stay visible on the customer's phone
Cons
- Complex loyalty logic may require an existing loyalty engine
- Requires development resources to implement fully
- No outbound enrollment calling
Best for: Tour operators with existing CRM and booking systems that want wallet-based loyalty passes integrated into their stack.
A loyalty program can lift repeat bookings substantially, but only if travelers actually enroll and stay engaged. That starts with a real conversation. My AI Call Center handles the enrollment call end to end: it verifies your traveler list and consent records before launch, runs structured AI-powered campaigns against approved, permissioned, or reviewed contacts only, and routes every outcome, including enrollments, follow-up requests, and opt-outs, back into the CRM and booking tools you already use. Pricing starts at 9 cents per connected minute with the rate locked for the campaign, and the full cost is quoted before you approve anything. The first campaign review is free, so you can scope the goal, pressure-test your list, and see the whole plan before spending a dollar. If you'd rather keep building the program itself, the loyalty platforms above cover the mechanics, and a managed enrollment campaign can sit on top of any of them. Either way, start with the list you already have permission to call. Plan your campaign at myaicallcenter.app and find out what your past travelers say when someone actually asks them to join.
Frequently asked questions
What makes My AI Call Center different from other enrollment solutions?
It's a managed calling service, not software you configure. You buy campaigns that the team runs for you, each scoped around one clear goal and quoted in full before launch. The core differentiator is list discipline: campaigns run only against approved, permissioned, or reviewed contact lists, and list source and consent records are checked before launch. Bought lists without clear permission records are flagged and, in most cases, declined. The company also reports only what actually happened, with no invented metrics or testimonials.
How much do loyalty program enrollment calls cost for a tour operator?
With My AI Call Center, calling starts at 9 cents per connected minute, tiered by volume, and the rate is locked for the campaign so it doesn't move mid-run. Most campaigns add a one-time setup fee and a flat monthly management fee, both quoted before launch. There are no per-seat charges, no platform bill, and no minimums you didn't choose. The first campaign review is free. For comparison, industry analysis cited by My AI Call Center notes that advertised AI calling rates as low as 5 cents per minute can balloon 3 to 6 times once setup, concurrency, and compliance costs are added.
Are AI-powered enrollment calls compliant with telemarketing rules?
They can be, but only with the right safeguards. The FCC confirmed in February 2024 that AI-generated voices count as artificial voices under the TCPA, requiring prior express consent. My AI Call Center treats this as a design requirement: prior express consent is verified before launch, every call carries AI disclosure, recipients can request a human or opt out with STOP or REVOKE keywords, opt-outs are logged and honored immediately, and DNC requests carry across all campaigns. State-specific quiet hours, day restrictions, and registration rules are also honored. TCPA penalties run $500 to $1,500 per call, so this matters.
Do I need consent records on my traveler list before running an enrollment campaign?
Yes. Because AI-generated voices are regulated under the TCPA, documented prior express consent is required for the contacts you call. My AI Call Center reviews list source and consent records during the pre-launch process and will tell you plainly if your list won't support the campaign before you spend anything. If you've collected traveler phone numbers through your own bookings with appropriate consent language, you're generally in a good starting position; purchased lists without clear permission records are typically declined.
Can loyalty platforms like Kangaroo Rewards or Yotpo make the enrollment calls themselves?
No. Based on available research, these platforms handle the program mechanics: points, tiers, rewards, referrals, and reporting. They don't provide outbound calling. The typical setup is to use a calling service to drive enrollment conversations and route signups into the loyalty platform, which then administers the program. If you only need the program backend and plan to enroll travelers through email or in person, a platform alone can work, but phone outreach tends to convert better for explaining program value.
What happens after the enrollment calls run?
My AI Call Center delivers a named outcome report with disposition codes such as enrolled, confirmed, opted out, and no answer, along with per-call notes, routed follow-ups, completion and coverage reports, and opt-out and DNC logs. Enrollment confirmations and follow-up requests connect back into the CRM and booking tools you already run, and hot leads transfer to your team live or land in your CRM. You get a clear picture of exactly who enrolled, who needs a follow-up, and who opted out.
Is a loyalty program worth it for a tour operator with seasonal, infrequent bookings?
The economics say yes if you design for the gap between trips. Research on travel loyalty program design shows repeat customers spend 67% more than new customers and refer others at 3 to 5 times the rate, and a program that lifts repeat booking rates typically pays for itself within 12 months. Tour operators typically see 30 to 40% enrollment with 20 to 25% active redemption, so the real challenge is engagement, not just signups. That's why the enrollment call matters: a live conversation that explains the program clearly is more likely to produce an active member than a form abandoned halfway through an online signup.