5 Top-Rated Lapsed Member Re-Engagement Calls for Marina Operators

Marina operators know the pattern well. A boater signs up for a slip lease or annual membership, docks happily for a season or two, then quietly stops renewing. Lapsed members are not strangers. They know your fuel dock, your staff, and your rates, and industry research suggests winning them back costs a fraction of acquiring someone new. Personify notes that a 5% increase in retention can boost profits by 25% to 95%, and former members are consistently among the most cost-efficient audiences to reconnect with. The problem is execution. Most marinas run on small teams, so nobody has time to dial through a list of dormant slip holders, and compliance questions around TCPA, consent records, and AI voice disclosure make ad hoc outreach risky. That's where structured re-engagement calling comes in. In this 2026 guide, we compare five solutions that help marina operators run compliant, measurable lapsed member re-engagement calls, from fully managed services to contact center platforms and member engagement software, so you can pick the approach that fits your list, your staff, and your budget.

#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume; most campaigns add a one-time setup fee and flat monthly management fee, both quoted before launch. First campaign review is free.

My AI Call Center (myaicallcenter.app) is a done-for-you managed outbound calling service built around one clear idea: run more useful calls without building a bigger call center. You don't buy software you have to configure and staff. You buy campaigns that the team runs for you, each scoped around one clear goal, quoted in full before launch. Lapsed Member Re-Engagement is one of its 17 core campaign types, and it pairs naturally with Win-Back & Reactivation Calling for 12 to 24 month dormant members, which is exactly the profile of a boater who skipped last season's renewal. What sets this service apart is list discipline. Campaigns run only against approved, permissioned, or reviewed contact lists, never indiscriminate cold calling. List source and consent records are checked before launch, and bought lists without clear permission records are flagged and, in most cases, declined. As the company puts it: 'We tell you plainly if the list will not support the campaign, before you spend anything.' Compliance is equally front and center. AI-generated voices are treated as artificial voices under the TCPA, prior express consent is required, AI disclosure appears on every call, state-specific quiet hours are honored, and keyword opt-outs (STOP and REVOKE) plus DNC requests are carried into your records across all campaigns. Execution is structured end to end. You approve the script, escalation path, and calling windows before anything launches. Outcomes route back into the CRM and scheduling tools you already run, with disposition codes (confirmed, qualified, renewed, opted out, no answer), per-call notes, and routed follow-up requests. Reporting reflects only what actually happened, no invented metrics or testimonials. Pricing is transparent: calling starts at 9¢ per connected minute, tiered by volume, with the rate locked for the campaign and no per-seat charges or platform bills. Most campaigns add a one-time setup fee and flat monthly management fee, both quoted before launch, and the first campaign review is free.

Best for: Marina operators and multi-location waterfront businesses (1 to 200+ staff) that want compliant, managed re-engagement calls without hiring calling staff or buying new software.

#2 Five9 — Contact for pricing

Five9 is a cloud-based contact center platform with AI-powered outbound calling capabilities that marina operators with larger member lists could use for re-engagement campaigns. According to their website, Five9 offers AI-driven outbound dialing in predictive and progressive modes, letting organizations reach high volumes of dormant members while managing agent workload. Intelligent virtual agents (IVAs) handle initial outreach using natural language processing to confirm member interest, qualify readiness, or deliver renewal reminders, which is useful when a marina's lapsed list is long but human agents are few. Compliance tooling is a stated strength. Five9 emphasizes TCPA adherence, call recording disclosures, and DNC list synchronization, which matters when contacting former members whose consent status needs verification. The platform supports multi-channel follow-up via SMS or email after a voice interaction, and integrates with major CRMs including Salesforce, Microsoft Dynamics, and Zendesk so outcomes like confirmed renewals, opt-outs, or follow-up requests flow back into existing workflows. Real-time analytics and sentiment analysis help supervisors monitor connection rates and adjust scripts or timing based on member response patterns, and workforce optimization features support quality management across distributed teams. The trade-off is operational: Five9 is software your team configures and runs. For a mid-to-large marina group that already operates a contact center, that's a fair fit. For a single-location marina with no calling infrastructure, it likely means hiring or reassigning staff to manage campaigns, and pricing requires a custom quote.

Best for: Mid-to-large marina operations with existing contact center infrastructure that want to scale AI-assisted outbound calling while keeping compliance and CRM integration in-house.

#3 8x8 — Contact for pricing

8x8 is a cloud communications platform offering contact center solutions with AI-powered outbound calling features that can support lapsed member re-engagement. Based on their public documentation, 8x8 provides automated outbound dialing capabilities with IVA functionality that can initiate voice campaigns to reconnect with dormant members, giving marina operators a way to run structured win-back outreach without manual dialing. The platform includes workforce engagement tools that help manage agent performance and campaign execution. That's particularly relevant for marina operators managing seasonal staff or teams spread across multiple locations, where consistency in outreach quality is hard to maintain. 8x8 also emphasizes omnichannel outreach, allowing businesses to combine voice with other channels so a call to a lapsed slip holder can be followed by additional touchpoints in the same system. For marina groups that already run communications through 8x8 or a similar unified platform, adding outbound re-engagement campaigns keeps everything under one roof, which simplifies administration. The considerations are similar to other contact center suites: your team owns campaign setup, script configuration, and ongoing management, pricing requires a custom quote, and the breadth of the platform can be more than a small marina needs. If you want a managed service that runs the campaigns for you, 8x8 is not that. If you want configurable calling infrastructure inside a broader communications stack, it's a credible option worth evaluating.

Best for: Marina operators with seasonal or multi-location teams that want outbound calling capabilities inside a broader cloud communications platform they already manage.

#4 PropFuel — Contact for pricing

PropFuel is a conversational engagement platform for email and SMS that member-based organizations use to understand why members lapse and guide them toward renewal. Its methodology centers on three actions: Ask, Capture, and Act. You ask members targeted questions to learn what they actually need, capture those insights, then act by tailoring engagement and offerings to each member's situation. For a marina, that means learning whether a lapsed slip holder left because of rate increases, boat sales, a poor dock experience, or simply forgot, and following up accordingly. The documented results are worth noting. According to their website, INCOSE reinstated 1,023 members between September 2022 and December 2023 using PropFuel campaigns, and the American Academy of Pediatrics achieved what PropFuel reports as an 80% win-back rate, with more than 2,000 members reinstated all-time. One client study found that 53% of responding lapsed members in 2022 were not even aware their membership had lapsed, a communication gap the platform is built to close. PropFuel also supports SMS touchpoints at key moments in the membership cycle, such as grace-period reminders, and encourages ongoing dialogue after a win-back about renewal preferences. The honest limitation for marina operators: this is an email and SMS platform, not an outbound phone calling service. If your lapsed members ignore inboxes, PropFuel alone won't reach them, though it pairs well with a calling partner. Pricing is not published and requires a demo.

Best for: Marina operators and membership organizations that want conversational, insight-driven win-back campaigns over email and SMS, especially to learn why members lapse.

#5 Glue Up — Contact for pricing

Glue Up is an all-in-one AI-powered association management platform covering CRM, membership management, event management, email marketing, and community management. For lapsed member re-engagement, Glue Up publishes a structured framework on its website: identify inactive members using engagement tracking (event attendance, email open rates, website activity), segment the list by membership level, interests, or past engagement, then run an automated re-engagement email series. For a marina running events, dockside education, or a boaters' community, that connected data makes segmentation straightforward. The platform's Member Engagement Scorecards (MES) help identify inactive members for targeted campaigns, and its email marketing tools include templates, merge fields, and an AI Copilot for personalized messaging at scale. Glue Up also emphasizes having a clear campaign goal, reactivation or removal, and cleaning chronically inactive contacts to protect deliverability and sender reputation. Analytics dashboards provide real-time data on open rates, click-through rates, and conversions so you can refine campaigns over time. Scale is a real signal here: more than 2,000 customers globally manage over 1 million members on Glue Up, with partnerships including NVIDIA Enterprise AI, Cvent, and the ASAE Alliance Partner Program. The strength is the connected ecosystem, where member data, events, email, and community all live in one system. The limitation for marinas is clear: there is no outbound calling capability for lapsed member outreach, and pricing is not published publicly. Small teams may also find the platform's scope more than they need.

Best for: Marina operators running events and member communities who want re-engagement workflows embedded in a broader association management platform.

Re-engaging lapsed members is one of the highest-return moves a marina operator can make in 2026. These are people who already chose you once, and research cited by Personify suggests even small retention gains translate into outsized profit improvements. The right tool depends on how your team works. If you want configurable calling infrastructure and have staff to run it, Five9 or 8x8 fit. If your priority is understanding why members lapse through email and SMS conversations, PropFuel is purpose-built for that. If you want re-engagement embedded in a full membership management suite, Glue Up covers it. But if you want the calls actually made for you, compliantly, against a permissioned list, with outcomes routed into the systems you already run, My AI Call Center is the clear pick. Every campaign starts with a free review: you define the goal, the team checks your list and consent records, and you get a full quote before anything launches. Calling starts at 9¢ per connected minute, with the rate locked and no per-seat charges. Plan your campaign at myaicallcenter.app and find out what a structured re-engagement push could recover from your dormant member list.

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