Travel agencies live and die by reputation. Feefo's research found that 97% of travelers read reviews before deciding where to stay or what to book, which means the feedback you collect after a trip does double duty: it tells you where your service slipped, and it feeds the review content that wins your next booking. The catch is that most agencies still rely on a generic email survey sent weeks after the client gets home, when memories have faded and response rates have cratered. Phone-based surveys and feedback calls fix that. A short structured call, placed a few days after a client returns, gets answers while the trip is still fresh, catches problems before they hit public review sites, and gives you a disposition-coded record of what actually happened. Below we rank four options for running surveys and feedback calls in 2026, from managed AI calling services to traditional live-agent call centers and survey software with phone distribution. Each one works, but they suit very different budgets and team sizes.
#1 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume. Most campaigns add a one-time setup and a flat monthly management fee, both quoted before launch.
My AI Call Center is a done-for-you managed outbound calling service, not software you have to learn. Owned and operated by AIQ Labs out of Halifax, Nova Scotia, with a US operating base in Austin, Texas, the model is simple: you buy campaigns that they run for you, each scoped around one clear goal. For a travel agency, that goal is usually a post-trip survey or feedback campaign, run against your own client list, with every call structured to capture a named outcome rather than a vague impression. What sets it apart for this use case is list discipline. The team only calls approved, permissioned, or reviewed contact lists, and they check list source and consent records before any campaign launches. If your list won't support the campaign, they tell you plainly before you spend anything. That matters for travel agencies, since your client list is your most valuable asset and calling it badly costs more than the campaign itself. The process is transparent from start to finish. You start with a campaign review built around one question: what do you need the call to accomplish? Then comes list and consent review, script and escalation approval (nothing launches until you approve it), and launch with real-time monitoring. After the campaign, you get a dispositioned contact list with outcome codes like confirmed, qualified, renewed, opted out, and no answer, plus per-call notes and follow-up requests routed straight back into the CRM and scheduling tools you already run. Hot leads can transfer to your team live. They report what actually happened and won't invent metrics, and opt-outs are logged and honored immediately. On the compliance side, AI voices are treated as artificial voices under the TCPA, with prior express consent required, AI disclosure on every call, keyword opt-outs like STOP and REVOKE, and DNC requests carried into your records. Multi-language campaigns are available too, with Spanish the most common, which is useful for agencies serving international clients.
Pros
- Done-for-you: you approve the script and the campaign runs, no platform to learn
- Consent and list review happens before you spend anything
- Clear deliverables: dispositioned contact list, outcome counts, completion and coverage report, opt-out and DNC logs
- Rate locked for the campaign, no invented metrics or minimums you didn't choose
Cons
- It's a managed service, so it's not a fit if you want to build and run surveys yourself in-house
- Lists without clear permission records get flagged or declined, so purchased lists usually won't work
- Campaign requirements vary by location and industry, so legal guidance is on you before launch
Best for: Travel agencies and multi-location travel businesses (roughly 1–200+ staff) that want post-trip survey and feedback calls run for them, without hiring agents or managing software.
#2 TeleDirect — Contact for pricing
TeleDirect is an established call center services company offering outbound survey and feedback calling with live agents. According to their website, their survey services are built around capturing feedback the moment an interaction ends, when details and emotions are still clear, which is the same timing logic that makes post-trip calls effective for travel agencies. Trained agents conduct the calls, and TeleDirect emphasizes active listening and professionalism, noting that live agents can detect tone and adapt to a customer in ways automated calls can't. For an agency that wants a human voice on every survey call, that's the core appeal. TeleDirect also offers breadth beyond the phone. Their survey solutions include SMS surveys (which they note have high open rates and suit quick one-question feedback), email surveys, and in-app surveys, so an agency can mix channels depending on the client and the question. They cite a healthcare client example where outbound surveys identified onboarding difficulties and, after changes, contributed to a 5% retention improvement worth roughly 1,000 retained customers. Security is another stated strength: their feedback surveys are described as meeting ISO standards and current HIPAA requirements.
Pros
- Live agents can read tone and adapt mid-conversation, which often produces richer qualitative feedback
- Multiple survey channels available beyond phone
- Security and compliance standards are documented on their site
Cons
- Live-agent calling is typically more expensive per call than automated or AI-assisted options
- No published pricing, so budgeting requires a sales conversation
- As a traditional call center, capacity depends on agent availability rather than scalable campaign infrastructure
Best for: Agencies that specifically want human agents conducting survey calls and are willing to pay call-center rates for that personal touch.
#3 SurveyMonkey — Free plan available; paid plans from $25/month on an annual commitment (per Zapier's 2026 review).
SurveyMonkey is one of the most widely used survey platforms in the world, trusted by more than 260,000 organizations according to their site, and it has a dedicated library of travel survey content. Their travel survey resources cover the full journey: booking process satisfaction, check-in experience, value for money, likelihood of recommending the agency, and open-ended prompts for suggestions. They publish ready-made templates for customer satisfaction, customer service feedback, hotel stays, airline passengers, and vacation travel, which an agency can adapt in minutes rather than building a questionnaire from scratch. For distribution, SurveyMonkey supports email, text, WhatsApp, and social sharing, and it's one of the few platforms that lets you buy survey responses outright if you want market research data from travelers outside your own client base. Their site also notes AI-assisted survey creation, generating question lineups with OpenAI models, and multilingual features. The limitation for travel agencies is obvious: it's a survey tool, not a calling service. You can distribute by SMS link, but there's no structured outbound call that walks a client through the questions after their trip.
Pros
- Very low cost to start, with a genuinely useful free tier
- Deep library of travel-specific questions and templates already written
- Easy to use, with strong analytics and mobile apps
Cons
- No outbound calling capability, so it's a survey tool rather than a feedback-call service
- Free plan caps responses at 25 per survey
- More advanced features sit behind higher-tier paid plans
Best for: Agencies that want to run low-cost written surveys (email, SMS link, web) to their client base and handle any phone follow-up themselves.
#4 Feefo — Contact for pricing
Feefo is a verified reviews and feedback platform aimed squarely at travel and hospitality brands. Its differentiator is purchase-verified feedback: only genuine customers can leave reviews, because invitations are tied to actual bookings. For travel agencies, that matters because Feefo's own research reports that 97% of travelers read reviews before booking and that 71% of AI-generated search responses pull from existing online content including customer reviews, so verified feedback increasingly shapes how AI assistants describe your agency. Feefo organizes travel feedback around three phases: the booking journey, the in-trip experience, and post-trip loyalty. Their published question sets cover booking friction ("How seamlessly could you make payment?"), supplier performance (transfer punctuality, hotel staff responsiveness), and loyalty predictors (NPS and likelihood of rebooking). Surveys can go out by email, SMS, and WhatsApp, timed strategically so clients aren't hit with every question at once. High-sentiment customers can be segmented into a VIP group for exclusive offers and referrals, while moderate scores flag service-recovery opportunities before a client drifts to a competitor. Like SurveyMonkey, it's not a calling service, but the verified-review angle gives the feedback a second life as public social proof.
Pros
- Purchase verification keeps fake reviews out, which protects reputation
- Feedback is structured around the actual travel journey, not generic satisfaction questions
- Verified reviews feed the content that AI search tools increasingly cite
Cons
- No outbound calling; distribution is email, SMS, and WhatsApp
- Pricing isn't published, so you need a quote
- Focused on review collection, so it's thinner as a pure market research tool
Best for: Agencies that want post-trip feedback to double as public, verified review content that builds trust at the point of sale.
The right choice depends on what you're actually trying to learn and how you want to collect it. If you want post-trip survey and feedback calls run for you, against your own permissioned client list, with clear outcome reports and consent checks before a single call goes out, My AI Call Center is the strongest option here: calling starts at 9¢ per connected minute, the rate is locked before launch, and the first campaign review is free. TeleDirect suits agencies that want live human agents on every call and are comfortable with call-center pricing. SurveyMonkey is the budget workhorse for written surveys with excellent travel-specific templates. Feefo turns feedback into verified public reviews, which is a different but related asset. Whichever you pick, the principle is the same: ask within days of the trip ending, ask specific questions, and route the answers somewhere your team will actually use. Ready to plan a post-trip feedback campaign? Email [email protected] or start with the free campaign review and you'll know the full number before you approve anything.
Frequently asked questions
When should a travel agency send a post-trip survey or feedback call?
Most practitioners recommend 2–3 days after the client returns. FeedbackRobot's guidance suggests waiting until they've had time to unpack and beat jet lag, while Feefo recommends sending loyalty questions a week or two after return so travelers have time to reflect. For calls, My AI Call Center scopes the timing window with you during campaign review, so calls land inside approved windows rather than at a random hour.
What makes My AI Call Center different from a traditional survey call center?
It's a managed service, not software and not a per-agent seat model. You buy campaigns that the team runs for you, each scoped around one clear goal and quoted before launch. List discipline is the other differentiator: only approved, permissioned, or reviewed lists are called, consent records are checked before launch, and they'll tell you plainly if a list won't support the campaign before you spend anything. Pricing starts at 9¢ per connected minute with no per-seat charges or platform bill.
Can AI calling campaigns comply with TCPA rules?
Yes, when run correctly. My AI Call Center treats AI-generated voices as artificial voices under the TCPA, which means prior express consent is required before calling. They honor state-specific quiet hours and day restrictions, include AI disclosure on every call (recipients can ask if the call is AI-assisted, request a human, or opt out), support keyword opt-outs like STOP and REVOKE, and log DNC requests across all campaigns. Note that requirements vary by location, industry, and consent status, so agencies should get appropriate legal guidance before launch.
What questions should a travel agency survey ask?
Skip the generic "How was your trip?" Feefo's research shows vague questions produce vague answers. Better options: how easy the booking process was, whether the itinerary matched the website description, how punctual transfers and local partners were, whether hotels met expectations, how responsive the agency was during the trip, and the NPS staple, how likely the client is to recommend you. SurveyMonkey publishes 40+ travel-specific examples covering booking, check-in, value for money, and rebooking intent.
Are phone surveys really better than email surveys for travel agencies?
They serve different purposes. Email surveys are cheap and scalable, and TeleDirect notes SMS surveys have high open rates for quick one-question feedback. But phone calls capture feedback while it's fresh, let the caller adapt to tone, and give unhappy clients a place to vent before they post a public review. TeleDirect also points out that live or structured calls catch detail a written form misses. Many agencies run both: a call for high-value or at-risk clients, email for everyone else.
How much do survey and feedback call services cost?
It varies a lot by model. My AI Call Center charges from 9¢ per connected minute, tiered by volume, plus a one-time campaign setup and flat monthly management fee, all quoted before launch. SurveyMonkey starts free (with limits) and runs from $25/month on annual paid plans. TeleDirect and Feefo don't publish pricing, so you'd contact them for a quote. The general pattern: software is cheapest, live-agent calling is most expensive, and managed AI calling sits in between.