Key Facts

• Companies successful at lead nurturing generate 50% more sales-ready leads at 33% lower cost, according to Forrester research.
• Nurtured leads make purchases 47% bigger than non-nurtured leads, per Annuitas and Marketing Sherpa data.
• It takes an average of 8 touchpoints to land an initial meeting, and the average sale takes nearly 3 months, DealHub's glossary explains.
• Sales teams using AI reported 83% revenue growth versus 66% for teams without AI, Salesforce's State of Sales found.
• Sales reps spend 71% of their time on non-selling work — AI qualification frees them to close, industry analysis shows.
• The FCC's February 2024 ruling treats AI-generated voices as prerecorded voice under the TCPA, requiring prior express written consent, per the regulatory update.
• 73% of B2B buyers actively avoid suppliers that send irrelevant outreach, Gartner's 2025 research found.