Plan My Campaign
CampaignsHow It WorksIndustriesResultsInsightsPlan My Campaign
Survey And Feedback Campaigns

What are the best NPS scores?

By My AI Call CenterSeptember 30, 2026
Back to InsightsWhat are the best NPS scores?

What are the best NPS scores?

Key Facts

  • ["The median NPS across all industries in 2025 was 42, indicating a strong baseline for business performance", "https://survicate.com/nps-benchmarks/"], ["B2C companies outperformed B2B by 11 points in 2025, with median NPS of 49 vs. 38", "https://survicate.com/nps-benchmarks/"], ["Manufacturing had the highest industry median NPS at 65 in 2025, while Software scored lowest at 30", "https://survicate.com/nps-benchmarks/"], ["The 90th percentile NPS held steady at 78 from 2024 to 2025, while the bottom 10% dropped to -4", "https://survicate.com/nps-benchmarks/"], ["High-NPS, CX-focused organizations outperformed the stock market by 2.8x over ten years according to Bain research", "https://www.npsprism.com/good-net-promoter-score"], ["NPS is used by two-thirds of the Fortune 1000 companies as of 2020", "https://en.wikipedia.org/wiki/Net_promoter_score"], ["Qualtrics recommends approximately 1,200 survey responses for a 5% margin of error in NPS measurement", "https://www.qualtrics.com/articles/customer-experience/good-net-promoter-score/"]]

Frequently Asked Questions

What is considered a good NPS score?
There's no single 'best' score, but sources converge on general thresholds: above 0 is good, above 30 is strong, above 50 is excellent, and 70–80+ is world-class. Bain & Company, the creator of NPS, places 'world class' at 80+, while other benchmark sources put it at 70+.
Does a good NPS score depend on your industry?
Yes — every credible source agrees 'good' is industry-relative. In 2025, industry medians ranged from 30 (Software) to 65 (Manufacturing), with a cross-industry median of 42, so a leading score in one industry can be lagging in another. The golden rule is to never compare your NPS with sectors outside your niche.
Is it better to compare my NPS to competitors or to my own past scores?
Your own historical performance is the most meaningful benchmark. External benchmarking helps gauge your position, but internal benchmarking gives you the actionable insights to actually improve — which is why tracking your score campaign over campaign matters more than chasing industry averages.
Can phone surveys bias NPS results?
Yes — Qualtrics warns that survey format, leading questions, and pressured responses (including via phone calls) can skew scores, and recommends around 1,200 responses for a 5% margin of error. Structured scripts, clear AI disclosure, and easy opt-outs help mitigate this bias — a discipline built into every campaign My AI Call Center runs.
Do high NPS scores actually translate into business results?
Bain research found that organizations with high NPS and a customer-experience focus outperformed the stock market by 2.8x over ten years, and promoters typically drive over 80% of referral traffic. That said, some academic research questions whether NPS predicts growth better than other loyalty measures, so treat it as a health-check, not a guarantee.
Are NPS scores going up or down overall?
Mostly down — in 2025 data, 10 of 11 industries saw NPS decline year-over-year as customer expectations rose, with only Manufacturing improving. The bottom 10% of companies dropped from -0.3 to -4 while the 90th percentile held steady at 78, meaning the gap between leaders and laggards is widening.

Your Best NPS Score Is the One You're Beating

There's no single "best" NPS score — the honest answer is that a good score depends on your industry, size, and market. What the benchmarks do agree on: above 0 is good, above 30 is strong, above 50 is excellent, and 70–80+ is world-class. But the most meaningful benchmark isn't your competitor's number — it's your own score, tracked consistently over time. That's how you turn NPS from a vanity metric into a working health check on your customer relationships. To get reliable numbers, keep surveys short (three questions works best), survey promptly while the experience is fresh, and aim for a large enough sample — Qualtrics recommends roughly 1,200 responses for a 5% margin of error. Then close the loop: follow up with detractors and measure monthly or quarterly. If you'd like help running structured phone survey campaigns against your approved, permissioned lists — with real numbers reported back to you, never invented — My AI Call Center runs them from 9¢ per connected minute. Plan your campaign and get a quote before anything launches.

Tags:

good NPS score benchmarksNet Promoter Score industry standardsphone survey NPS resultsimprove NPS score strategiesNPS score ranges explained
Back to All Insights

Get campaign planning tips